Marketing

[ad_1] UA has now sunset, but it’s not too late to migrate to Google Analytics 4 and start using the platform’s expanded e-commerce capabilities. GA4 e-commerce is a comprehensive suite of tools that give you deeper, more granular insights into the health of your store and the behavior of customers. There’s a lot to get […]

[ad_1] By Rhonda Bradley November 8, 2023 Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore.

[ad_1] In the dynamic world of digital marketing, terms like growth marketing and demand generation are thrown around like confetti at a New Year’s Eve party. But, let’s hit the pause button for a moment. Are these just trendy buzzwords, or do they represent substantial, distinct strategies that can make or break your business? Now,

[ad_1] By Chelsea Hurst October 31, 2023 I’m a big fan of the Gram–Instagram that is–and have been for a while. During the pandemic, my husband and I would find silly memes, stories, and posts that got us laughing like crazy–much needed distractions from the stress of unprecedented times.  Things only got better on Instagram,

[ad_1] Conversion rate optimization tends to be pretty low down on a marketer’s list of priorities. Surely it’s better to create new content, landing pages, and ad campaigns rather than improving what you’ve already got. More is better, right? Not so fast. If you aren’t spending time and effort on CRO testing campaigns, then you’re

[ad_1] By Kaleigh Moore October 26, 2023 Ebooks have been around since the dawn of the digital age.  But that doesn’t make them a relic of the past. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels: 30% report reading one in the past 12 months. And that’s

[ad_1] How much of your marketing budget do you think should be dedicated to link building? According to Aira, 25 percent of marketers spend $10,000 to $25,000 per month on SEO and, more specifically, link building. That budget likely includes link building resources and tools and even sponsored links. So how can you get the

[ad_1] By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right? Well, kind of. The thing is, you’re not the only business

[ad_1] Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at a 15 percent median rate, the accounting business slogs behind with a growth rate of

[ad_1] By Sean Tinney October 12, 2023 We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday and Cyber Monday announcements.