SEO Tool Comparison and Breakdown


A graphic saying "Mangools vs SEMrush: Which Should You Use?"

Did you know that 43 percent of small businesses say keyword research is their main SEO tactic? This research from Visual Objects also finds that over 40 percent of small business owners use in-house tools or SEO software.

That makes absolute sense to me. SEO is hard work, and software makes the job so much easier. 

However, there are a ton of SEO tools out there, including my own—Ubersuggest. All have strengths and weaknesses and specialize in different things. 

Finding the right one for you or your business is almost as hard as SEO itself. Well, maybe not that hard—but it’s not easy.

Don’t worry. I’m here to help. In this piece, we’ll focus on two popular SEO tools: Semrush vs. Mangools. I’ll discuss their features, strengths, and nuances to help you decide which is right for you.

Ready? Let’s go.

Main Points

  • Mangools and Semrush are popular platforms that SEO pros use to inform marketing strategies and track their performance.
  • Mangools offers five primary features centered on keyword research, search engine results page (SERP) analysis, SERP rank tracking, backlink analysis, and SEO metrics.
  • Although it’s best known for its keyword research features, Semrush offers more than 55 tools and reports, focusing on the following areas: SEO, content, market research, advertising, and social media.
  • Mangools’ pricing starts at $19.90 per month, while Semrush plans begin at $129.95. Both also offer free tools or free account options with limited functionality
  • Semrush has over 10 million users and boasts 25.4 billion keywords, 142 geo databases, and 808 million domain profiles.
  • Mangools features more than 2.5 billion related keywords, 100 million competitor keywords, and a database of more than 30 million SERPs.

How Mangools Helps SEO

Mangools touts its ability to give you keywords with low SEO difficulty and high search volume as its bread and butter. It also claims to have the “most accurate SEO difficulty and exact search volumes.”

Mangools SEO tool screenshot Mangools vs Semrush

However, its functionality goes deeper than that.

Mangools has a handful of keyword research tools, including ones focused on keyword research, SERP analytics, backlink analysis, SERP rank tracking, and SEO metrics.

Read on for a detailed review of Mangools’ SEO tools.


Mangools’ five primary features are KWFinder, SERPWatcher, SERPChecker, LinkMiner, and LinkProfiler. You can access all the tools for free, but you’ll see a prompt asking you to create an account when you enter a keyword. Mangools also offers a Firefox or Chrome browser extension that displays quick-hit SEO data while you’re researching the SERPs in real time.

Mangools keyword finder screenshot Mangools vs Semrush


This versatile tool helps you discover keywords with high search volume and low SEO difficulty. It can also assist with keyword analysis, competitor keyword research, and local keyword research. You can bulk-import keywords, arrange them in lists, and sift out unprofitable keywords and content ideas.


This feature enables you to find local SERPs for more than 50,000 geographic locations and analyze your competitors’ vulnerabilities. You can assess the impact of rich snippets on your click-through rates (CTR) and gauge how Google SERP features affect organic search results. Its database contains over 30 million SERPs.


This rank-tracking tool updates your site’s position daily, tracks rank across any location or device, and offers interactive reports. You can tag keywords for organizations and check performance with a single key metric.


This backlink analysis tool helps you find backlink opportunities and track new and lost links. You can also check the quality of your competitors’ backlinks via the tool’s Link Strength metric. LinkMiner’s functionality also includes live previews of backlinks and the ability to save backlinks to a Favorites list. 


This SEO analysis tool uses Moz and Majestic metrics to check the authority of domains or URLs. It also includes Alexa Rank and Facebook shares to give a comprehensive picture of popularity. You can also analyze a site’s backlink profile, discover content that gains traction, and identify new competitors or similar websites.

Mangools Extension for Chrome or Firefox

Mangools’ SEO extension provides a quick snapshot of key metrics like domain strength, keyword positioning, backlinks, on-page SEO analysis, and other rank-tracking data.


Mangools’ pricing model consists of four subscription plans: Entry, Basic, Premium, and Agency. The pricing ranges from $19.90 to $89.90 a month when billed annually or $29 to $129 per month when billed month to month.

Additionally, you can sign up for a free account and get five lookups every 24 hours. This gives you 15 related and five competitor keywords per lookup.

Customer Thoughts

Mangools receives positive reviews for its user interface, keyword research functionality, and SERP and backlink analysis capabilities.

Mangools reviews screenshot Mangools vs Semrush

The general sentiment among users is that Mangools is an “excellent all-in-one SEO tool.” Some praise the platform’s ease of use and solid customer service.

One Mangools review notes that it doesn’t have the resources for a vast database like Ahrefs or Semrush does. Additionally, some question the accuracy of the platform’s data.

Looking for a Mangools alternative to consider? Read on to see what Semrush offers.

How Semrush Helps SEO

Semrush is a comprehensive SEO toolset with a wide range of features to help improve your website’s visibility and performance in search engine rankings.  

You can use it for keyword research in SEO, on-page and local SEO, rank tracking, link building, and competitor analysis.

SEMrush SEO features.

This platform has over 10 million users and boasts 25.4 billion keywords, 142 geo databases, and 808 million domain profiles. The software helps companies of all sizes, including leading brands like Tesla, Amazon, Forbes, and Samsung.

Now that you have an overview, let’s explore some key features.


Here are some ways Semrush’s suite of tools helps in different areas of SEO:

Keyword Research

Semrush’s Keyword Overview tool provides the organic and advertising value of various keywords. It uses metrics such as search volume, keyword difficulty, and cost per click (CPC). Users can also perform organic searches to find competitors’ most profitable keywords.

The Keyword Manager feature enables you to save 2,000 keywords, identify gaps, and gain organic traffic insights. Additionally, you can use Semrush’s Keyword Magic tool to create thousands of keyword combinations by entering a seed keyword.

Link Building

Backlink analytics has a database of 43 trillion backlinks you can use to find backlink opportunities and view your competitors’ backlink profiles. The Bulk Backlink Analysis feature allows you to build a master list of link-building prospects and analyze a range of competitors.

The Backlink Gap tool tracks up to five backlinking profiles to help your link prospecting and outreach efforts. Finally, the Backlink Audit tool monitors your backlink profile so you can clear it of poor-quality links.

SERP Tracking Tools

Semrush’s Position Tracking tool is your sidekick in tracking campaign progress, spotting and fixing cannibalization, and optimizing your targeting. You’ll get daily updates, too.

The Ranks feature shows the domains with the most visibility, paid keywords, paid traffic, and estimated paid traffic budget, and the Sensor tool tracks Google’s and Baidu’s SERP volatility.

Competitor Analysis

Semrush’s suite of website competitor analysis tools includes the Traffic Analytics feature, which helps gauge competitors’ estimated traffic, top traffic sources, time on page, and more.

Advertising Research uncovers opportunities to outperform your competitors in paid search and gives you a detailed analysis of competitors’ ads. There are also tools to find your organic search competitors and analyze your competitors’ social media efforts.

Content Optimization

Semrush’s content creation tools help you write search-friendly articles. The Semrush SEO Content Template quickly generates an SEO content brief with actionable tips for writing content around your top target keywords. It also identifies your top 10 competitors already ranking for those keywords.

Semrush’s SEO Writing Assistant helps you optimize content for user intent and search engines, analyze tone of voice, and rewrite complex sentences. 

Social Media Management

Add structure to your social media marketing efforts with Semrush’s Social Media Management tool. It includes community-building content marketing tools and analytics insights.

If you’re looking for influencers to work with, Influencer Analytics helps you find influencers, manage campaigns, and assess the results.

Other Semrush Features

Other Semrush features include tools to help with on-page and local SEO, content optimization, market analysis, and pay-per-click (PPC) keyword research.


Semrush has three main subscriptions: Pro, Guru, and Business. They’re priced at $129.95, $249.95, and $499.95 per month, respectively. Users can save up to 17 percent with an annual subscription.

There are also a variety of add-ons, including Local SEO, Trends, and Social subscriptions, with prices starting from $19.75.

You can get a free account with limited features, which gives you 10 daily analytic reports. Additionally, you can track 10 keywords in position tracking and create and manage one project.

Customer Thoughts

Semrush boasts many positive case studies from high-profile customers like Wix, Deezer, Leafly, and Lush.

Mangools reviews screenshot Mangools vs Semrush

Among its many positive reviews, users describe it as an “obvious leader in the field.” They like the keyword analysis, content gap, auditing, and competitive research tools. Others single out the keyword ranking and monitoring functionality as essential to their online success.

On the negative side, many users feel Semrush is pricey, and others would like more data filtering options.

Semrush vs. Mangools: Choosing the Best SEO Tool

Deciding on the right SEO tool can be tough.

Generally speaking, Semrush is a more advanced option that is best for marketers with some experience in SEO. It has many features, but you may find all the options overwhelming if you’re a small business owner or just starting online marketing.

Mangools is a good choice for beginner or small business owners who want a tool with an intuitive, easy-to-use interface. It’s the right call if you’re after simplicity.

Weigh what you need from an SEO tool and your available budget. If Mangools is enough to set you in the right direction, try it and monitor your results.

Alternatively, you could use both tools and get the best of both worlds.

Semrush vs. Mangools: Better Together?

Using Semrush and Mangools together can mean a more complete SEO strategy.

While Semrush’s more comprehensive range of features is great for deep SEO dives, Mangools’ simplicity makes it great for quick-hit keyword research and rank tracking. Using both might make sense if your workload features a mix of complex and simple tasks.

Plus, by using both tools, you can get a wider variety of keywords for more precise targeting of niche audiences.


How do Mangools and Semrush compare in terms of SEO and digital marketing tools?

When it comes to the sheer number of features, Semrush leaves Mangools in the shade. However, that doesn’t mean Mangools isn’t a worthwhile investment. 
While Semrush has the most extensive list of tools and reporting options, Mangools has five essential SEO tools, including link-building and keyword research features. If you’re just starting out or your marketing efforts don’t require all that Semrush offers, Mangools might cover you just fine.

What are the specific strengths and weaknesses of Mangools compared with Semrush?

Mangools’ biggest strength is its ability to find low-SEO difficulty and high-volume keywords. However, some question its data accuracy and would like a more extensive set of features.
Semrush’s biggest strength is its number of tools. Some feel pricing is its main weakness. 

How do Mangools and Semrush compare for keyword research and analysis?

Mangools has a KWFinder tool with several features, including keyword and competitor analysis. Semrush’s keyword research suite has six tools: Keyword Overview, Keyword Magic, Organic Research, Keyword Gap, Keyword Manager, and Organic Traffic Insights.

What are the backlink analysis capabilities of Mangools vs. Semrush?

Semrush has a Backlink Analytics tool and a backlink gap analysis tool called Backlink Gap. It also provides Backlink Audit and Bulk Backlink Analysis tools.
Mangools’ LinkMiner tool finds you backlinks, new, and lost links. Additionally, it offers advanced backlink analysis and checks competitor backlinks for quality via Mangools’ Link Strength metric.


As you can see from this piece, Mangools and Semrush each have their advantages.

Mangools is cost-effective, intuitive, and easy to use, while Semrush’s seemingly infinite feature list is much more comprehensive.

Ultimately, your choice boils down to your marketing goals, budget, and previous SEO tool experience.

In some ways, the decision between Mangools vs. Semrush is an easy one to make. If you want something straightforward, budget-friendly, and suitable for small businesses, Mangools will serve you well. Especially if you couple it with free SEO tools

If you’re an SEO professional who needs a more extensive range of features (and budget isn’t an issue), you’ll get more from Semrush.

Have you tried Mangools or Semrush SEO tools? What are your thoughts?

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