TikTok Trends: How to Leverage Trending Content for Business

Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? In this article, you’ll discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok. Why Businesses Should Consider TikTok The number-one reason anyone gets on TikTok is for the organic[continue...]

Achieving Peace of Mind as an Email Marketer with Monica Hoyer

Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your design will display the way you want it to for your entire audience? Email mistakes can happen to everyone — from solopreneurs to massive Fortune 500 companies. And a mistake can cost you tens, hundreds,[continue...]

Using YouTube to Grow a Business

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn’t done anything for your business? In this article, you’ll learn how to use YouTube videos to grow your business organically. Why Businesses Should Consider YouTube There are two key reasons businesses should consider marketing on YouTube. The[continue...]

8 Top Brainstorming Techniques to Help You Write Killer Emails

I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs[continue...]

LinkedIn Video Strategy: Getting More Exposure on LinkedIn

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn. Why Consider LinkedIn Video? When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn[continue...]

Create Your First Video Even If You Have No Experience

87% of marketers use video in their marketing.  And while you don’t want to do something just because everyone else is doing it… ...If you’re not using video, you could be left in the dust by your competitors who are using video.  Unfortunately, video can be an intimidating thing to tackle if you have no[continue...]

How to Optimize Your Facebook Business Page for the Latest Updates

When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out[continue...]

Digital Marketing Stats to Inform Your Strategy in 2021

How do you know if you're doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run! So,[continue...]

How to Use Clubhouse to Grow Your Reputation

Want to position yourself as an industry expert? Looking for a Clubhouse strategy to expand your influence? In this article, you’ll find six ways to use Clubhouse to grow your authority. #1: Optimize Your Clubhouse Bio for Business and Engagement Optimizing your Clubhouse bio is mission-critical before you step into any room—big or small. It’s[continue...]

How to Script Marketing Videos That Convert

Using video to attract leads and customers? Wondering how to craft videos that persuade viewers to take action? In this article, you’ll discover how to script and produce social media videos that turn viewers into loyal fans and customers. To learn how to optimize video to create emotional connections with your audience, read the article[continue...]