9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training[continue...]

Social Media Marketing Strategy for a Multi-Location Business

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or[continue...]

Twitter Marketing Best Practices for B2B Companies

While Twitter isn’t the first channel you think of when trying to come up with a successful B2B marketing campaign, that doesn’t mean it can’t drive significant results. With over 500 million tweets sent out every single day, there’s plenty of conversations and chatter which your B2B company can leverage. The fact is that 85% of B2B marketers use Twitter[continue...]

How to Make Videos People Will Watch on Social Media

Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video.[continue...]

7 Digital Marketer Secrets for a Great Twitter Marketing Strategy

Creating an effective Twitter marketing strategy for business requires more than a basic understanding of the audience you want to reach with the products and services you provide. Understanding both social media management and how to properly maximize your online reach is essential to building a following that is active, engaged, and loyal. Implementing some[continue...]

This Modern Milkmaid Used One Tool to Increase Her Daily Email Subscribers by 75 Percent!

Naomi De Ruiter is a modern milkmaid who raises Jersey cows and teaches cheese making classes. She had to pivot her business model when new social distancing restrictions stopped her from having in-person classes. AWeber's Landing Page Builder allowed her to quickly test the idea of offering an online class and increased her daily subscribers[continue...]

5 Reasons Twitter is the Best Place for Customer Service and Tips for Getting it Right

Over the past several years, the customer service landscape has changed dramatically and, in many cases, for the better. A lot of those improvements are derived from advances in technology, including the use of social media. More than half of customers prefer social messaging for customer care, as opposed to the traditional phone or email[continue...]

Using Facebook Ads in Uncertain Times

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist.[continue...]

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation.[continue...]

Three Reasons Not to Let Twitter Translate Your Tweets

It might feel like it couldn’t be easier to translate tweets on Twitter. With Twitter Translate, it’s as simple as hitting that little globe icon on a tweet; it’s supposed to automatically convert tweets into other languages. But this service isn’t all it’s cracked up to be. It’s sometimes a good method for casual and[continue...]