Persuasion Science: Marketing Insight From Robert Cialdini

Do you want to persuade more people to do business with you? Looking for persuasion techniques that work for any business? In this article, you’ll discover three modern principles of persuasion science and what they mean for marketers. #1: Boost Credibility With Social Proof The notion of social proof refers to the tendency human beings[continue...]

When is the Best Time to Send Email?

You may have heard it a million times before. But it's true: There's no one best time to send email. That's because at its core, email is communication. And communication requires two parts: the sender and receiver. And every email has a unique group of receivers. Every audience is different. Plus, if the receiver isn’t[continue...]

How to Create a Social Media Calendar: A Template for Marketers

Do you want an easier way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up an effective social media content calendar to plan and manage your posts. You’ll also get suggestions for great tools to[continue...]

25 Back to School Subject Lines to Help Get Your Email Opened

Back to school is a big sales opportunity. Whether you sell something to students or not, this is a time when many people are making purchase decisions. According to Mastercard SpendingPulse™, which measures retail sales across all forms of payment, U.S. back to school sales are expected to grow 5.5% from 2020 and 6.7% from[continue...]

11 Facebook Ads Ideas to Improve Your Results

Are your Facebook ads failing to deliver? Have you considered different types of ads on Facebook? In this article, you’ll learn how to choose the best Facebook ad for your business goals and why your choice matters in the long-term. You’ll also find effective ad examples to inspire your next campaign. Why Choosing the Right[continue...]

Grow Your Income with Subscriptions & Payment Plans

As an expert, you shouldn’t lower your prices in order to make more money. That’s simply the wrong direction to go in. First of all, the cost of what you offer is worth the value (otherwise no one would have bought it). Plus, you have profits to make — that’s the point of having a[continue...]

How to Do an Instagram Giveaway: Ideas and Tips

Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt? In this article, you’ll find tips and inspiration to help you plan successful Instagram giveaways that support your marketing goals. What Are Instagram’s Rules for Contests? Instagram makes it relatively easy to run contests, compared to Facebook regulations that limit[continue...]

Twitter Spaces: How to Get Started

Have you got a decent following on Twitter? Wondering how to use Twitter Spaces to connect with them? In this article, you’ll discover how to get started with Twitter Spaces, including tips to plan and moderate your space. Why Should Marketers Care About Twitter Spaces? Like so many other social platforms, Twitter continues to release[continue...]

How to Grow your Email List with Instagram

As a small business owner, you already understand the importance of optimizing your marketing budget. And while there's no denying that Instagram and other social media sites can be excellent platforms for marketing your small business, what many business owners don't realize is that they can actually use these tools to grow their email lists[continue...]

Low-Cost Social Ad Strategies That Convert

Want to improve results from your ads without breaking the bank? Looking for ad strategies you can implement today? In this article, you’ll discover five low-cost ad strategies that convert on Facebook and YouTube. Storytelling Is the Key to Smart Marketing Before we dig into low-cost paid advertising strategies, let’s take a minute to go[continue...]