Using Facebook Live to Quickly Create Content

Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast. Ian is a live video expert. He’s host[continue...]

Monetizing Your Web Traffic Has Never Been Easier

Did you know that less than 3% of people who visit your website or landing page for the first time will buy from you?  But, when you build a connection with your audience and learn what interests them, you can send them emails with personalized content that cater to their needs and interests.  Imagine how[continue...]

Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The[continue...]

6 Steps to Grow your Audience with Webinars and Email Marketing

Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses.  She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing.  She knew there had to be a better way to grow her small business efficiently and her client base than the time-consuming[continue...]

Organic Facebook Content for Local Businesses: Building a Loyal Following

Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is the founder of Allie Bloyd Media, a company that specializes[continue...]

How Creating Custom Segments Can Help You Get The Right Content to The Right People

Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your content over time, you will learn what interests them by their behavior.  Let’s say you’re a cookbook author.[continue...]

How to Use Instagram Stories to Promote Your Products

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories? In this article, you’ll discover how to use Instagram Stories features to create a sense of urgency and leverage scarcity for limited products or offers. To learn how to use Instagram Stories to[continue...]

A Flexible Email Marketing Platform Allowed this Author to Keep Control

This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses "weird news" as a vehicle to explore the human condition in an entertaining way.  TRUE's mission is to provoke more thinking in the world. Each issue contains stories of people who didn't think, sometimes with[continue...]

How to Choose the Right LinkedIn Ads Objective

Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per[continue...]

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved with your LinkedIn[continue...]