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General


Feb
22
2021
12:35 am

Best SSL Certificate Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways:[continue...]


Feb
21
2021
12:32 am

Best Domain Brokers

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name[continue...]


Feb
20
2021
12:24 am

What Are Remarketing Lists for Search Ads (RLSA)?

Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target[continue...]


Feb
19
2021
12:22 am

How to Use PPC For Brand Awareness

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. When you come up with a great idea or launch a new business, how do you get your name out there? How do you help people become more aware of what you’ve created[continue...]


Feb
18
2021
12:19 am

10 Direct Response Marketing Examples

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn[continue...]


Feb
17
2021
12:18 am

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that[continue...]


Feb
16
2021
12:16 am

7 Principles of Website Design That Drives Sales

Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website[continue...]


Feb
15
2021
12:14 am

Bluehost Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Bluehost enables you to get a website up and running in no time. It’s a reputable web host used by millions to host their online projects, start businesses, and create something new. What makes[continue...]


Feb
14
2021
12:13 am

Wix Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and[continue...]


Feb
13
2021
12:10 am

What is Comparative Advertising?

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models.[continue...]