Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for the …
Does guest blogging still work for SEO? Pros, cons and best practices Read More »
HTML link code lets you turn elements on your website—like text and images—into clickable hyperlinks. These hyperlinks help users navigate the web. And when you use them correctly for internal links—links from one page on your site to another page on your site—they can provide SEO benefits, too. This guide shows you how to code …
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October 10, 2023 to some advertisers. Who is impacted. This new policy will impact “selected advertisers whose accounts were suspended,” but will not impact advertisers who are on on monthly invoicing, …
Suspended Google Ads advertisers may be required to pass advertiser verification Read More »
Meta keywords are specific meta tags located in the HTML head section of a webpage containing a list of keywords that represent the content of the page for search engines. However, they are now largely disregarded by most major search engines due to misuse. The meta tag is placed in the <head> section of your …
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them. Sponsored …
Data and AI ignite real-time customer conversations and tangible business results Read More »
You’re investing time and money in social media marketing. But are your efforts yielding positive results? You need to be tracking the right key performance indicators (KPIs) to know. In this guide, we’ll discuss important social media KPIs, how to pick the right ones, and how to track them. But first, let’s start with the …
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in …
Google Ads launches AI assistant but warns answers may be wrong Read More »
For enterprise organizations, SEO requires an approach that addresses the complexities of being (or becoming) a large market leader. It involves advanced SEO tactics and tools. In this article, we’ll explain what enterprise SEO is, how to find the right tools, and which tactics to prioritize. What Is Enterprise SEO and Why Is It Important? …
X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable …
What Is Link Building? Link building is the process of strategically increasing the number of hyperlinks (or backlinks) pointing to a website. It is an essential aspect of SEO meant to improve a website’s search engine visibility. Here are some of the most popular link building strategies: Content marketing Email outreach Broken link building Unlinked …