Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller, …
This day in search marketing history: February 7 Read More »
Can’t seem to scroll through social media, news sites, or your inbox without hearing about ChatGPT these days? You’re not alone. Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the right one might be …
Top AI Tools for Digital Marketing and Automation in 2023 Read More »
Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email. According to the email, …
This day in search marketing history: January 24 Read More »
What Are PBNs? A private blog network (PBN) is a group of websites that only exists to provide backlinks to other websites. The purpose of a PBN is to manipulate Google to improve a site’s Google search rankings. SEOs create PBNs by building new websites or buying old domains that are already authoritative. And then …
Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings. Search Plus Your …
This day in search marketing history: January 10 Read More »
“SERP” stands for “search engine results page.” A SERP is the page that a search engine displays to a user after they conduct a search. Google SERPs typically include seven to ten links to different webpages that are relevant to the user’s query, along with additional information or images. Many SERPs contain paid ads at …
What Is a SERP? Search Engine Results Pages, Explained Read More »
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to …
Performance Max, Apple Search, chaos at Twitter, and more Read More »
What Is Ecommerce Marketing? Ecommerce marketing is a strategic approach to promoting a business’s products/services online to drive traffic, convert visitors into paying customers, and retain them post-purchase. There are different types of ecommerce businesses. Knowing which one your business falls under can help you develop a solid marketing strategy that positions your brand for …
It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. …
From 2021 to 2022, online traffic increased worldwide by 25%. This growth reflects both a significant expansion in the number of internet users, as well as an increase in the number of companies offering content, products, and services online. With more and more business happening online, business leaders are recognizing the power and importance of …
How to Build an Effective Data Strategy for Your Business Read More »