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Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before,” Google announced. Google receives a lot of contributions to …

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What Is Inbound Marketing? (Strategies to Attract More Customers)

What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting customers by offering them relevant and valuable content throughout their buying journey. The idea is to naturally draw potential customers to your business by creating content that addresses the challenges they face. Just like this example from Kajabi: Kajabi promotes its product (a …

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What They Are + 7 Best Practices

When a user searches for “eco-friendly eating” on YouTube, how does YouTube determine which channels are relevant to this specific interest? In addition to considering various factors (including individual videos), YouTube looks at the broader theme of the channels in question. More specifically, it factors in YouTube channel keywords.  In this post, we’ll explain how …

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Focus on customer lifetime value

Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue.  Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. …

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BidsCube teams up with Pixalate to combat ad fraud

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. …

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