It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended …
11 tips for using social to become an authority in your niche Read More »
What Is a Title Tag? A title tag is a piece of HTML code that indicates the title of a webpage, which appears in search engine results, social media posts, and browser tabs. Optimizing your title tags is one of the easiest ways to help improve your rankings on Google. They signal to Google what …
What Is A Title Tag & How to Optimize Your Title Tags for SEO Read More »
Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on terms that …
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Off-page SEO can be one of the most time-consuming and—let’s face it—frustrating tasks of our discipline. We have less control over it than on-page ranking factors and, yet, the external factors it influences can hold just as much, if not more, of the weight behind the E-A-T (expertise, authoritativeness and trustworthiness) scores Google awards our …
Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today …
Law firms embraced digital marketing during the pandemic and began investing in content marketing as they were concerned about their lack of face time with clients. Now they are asking “Is this the right content?”, “What is the ROI of this content?” And “How can we be sure the content we are creating is what …
A 9-Step Guide to Effective Content Marketing for Law Firms Read More »
SMX Next returns online November 15-16, 2022, focusing on what’s working in search now and how to prepare for 2023. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and …
Want to speak at SMX? Now’s the time to submit a pitch! Read More »
Marketing your product or service is a huge priority for any startup, and the right content can help you reach the right audiences and build your brand while saving resources. This step-by-step guide — packed full of useful insights and advice from the leading content marketing and SEO experts — will help you: Map out …
The Definitive Guide to Content Marketing for Startups (Expert Roundup) Read More »
Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and conversions. This guide will cover …
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Lila H., Owner and Founder of BL DIGITAL: …
The Importance of Writing Effective Meta Descriptions Read More »