Marketing

[ad_1] Conversion rate optimization tends to be pretty low down on a marketer’s list of priorities. Surely it’s better to create new content, landing pages, and ad campaigns rather than improving what you’ve already got. More is better, right? Not so fast. If you aren’t spending time and effort on CRO testing campaigns, then you’re […]

[ad_1] By Kaleigh Moore October 26, 2023 Ebooks have been around since the dawn of the digital age.  But that doesn’t make them a relic of the past. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels: 30% report reading one in the past 12 months. And that’s

[ad_1] How much of your marketing budget do you think should be dedicated to link building? According to Aira, 25 percent of marketers spend $10,000 to $25,000 per month on SEO and, more specifically, link building. That budget likely includes link building resources and tools and even sponsored links. So how can you get the

[ad_1] By Kaleigh Moore October 17, 2023 Black Friday is the kickoff to the holiday season, the time of year when every customer is rubbing their palms together and ready to shop.  This makes it the perfect time to launch a marketing campaign, right? Well, kind of. The thing is, you’re not the only business

[ad_1] Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at a 15 percent median rate, the accounting business slogs behind with a growth rate of

[ad_1] By Sean Tinney October 12, 2023 We don’t have to tell you that Black Friday is one of the busiest online shopping days of the year. Everyone knows it. You can’t get on social media, turn on the radio, or drive down the street without being swamped with Black Friday and Cyber Monday announcements.

[ad_1] If you’re serious about improving your keyword rankings, then you need to get your site structure on point. Orphan pages and random categories won’t do. Instead, you need a logical way to structure your website around related topics. That’s why I’m talking about SEO siloing. SEO siloing is an effective form of website architecture

[ad_1] By Sean Tinney October 5, 2023 Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your

[ad_1] What’s the secret to business success? It depends on who you listen to. Some might put it down to being in the right place at the right time. Others might say it’s due to their business sense and determination. One thing is clear, though. Having some structure behind your business helps set it up

[ad_1] By Sean Tinney September 28, 2023 Cha-Ching – that’s the sound of success after each sale you make on your Etsy shop. Then soon after that excitement a little sadness kicks in when you now see the fees you have to pay for that sale. An Etsy transaction fee of 6.5%, a payment processing