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What is Email Marketing? 10 Benefits of Email Marketing You Need To Know

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Email marketing is one of the most effective ways to build relationships with customers by reaching them directly in their inbox. It has many benefits, such as precise personalizations, animations, newsletter and more. And when used in conjunction with other marketing channels, emails can exponentially expand your audience, boost revenue and improve customer experience.  Read …

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Best fonts for emails: How to make your emails look great and easy to read

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By Dmitry Kudrenko June 14, 2022 So you want to make your emails look great, but you’re not a designer? No worries! Here’s how to pick the right font. Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color …

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The Ultimate Guide to Digital PR (+ Tips & Tools)

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Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company.  Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape.  From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media …

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Best Marketing Automation Software You Should Consider Using

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing automation software can put your routine marketing tasks on autopilot.  It saves you time, money, and effort—allowing you to scale your marketing and sales workflows with ease. Overall, marketing automation helps your campaigns …

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How to Include a Physical Address in Your Emails Without Revealing Where You Live

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By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. It …

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5 Types of Marketing Organization Structures That Will Fuel Your Growth

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Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles …

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