Marketing

[ad_1] By Kelsey Johnson January 26, 2023 How to delight your customers (and make more sales) this Valentine’s Day. Valentine’s Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to […]

[ad_1] Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Some things are trendy year-round. Then we see the popularity of some things change with the

[ad_1] By Sean Tinney January 19, 2023 These awesome animated GIFs put heart-shaped emojis to shame. Download and send your favorites this February! This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and

[ad_1] The end is nigh. No, not in the biblical sense. But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. But there’s still some confusion about the

[ad_1] By Pam Neely January 10, 2023 Revue is shutting down soon. See why AWeber is the best new home for your newsletter. The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue

[ad_1] Emotions drive your daily decisions. You may think you use logic and reasoning, but your choices are tied to emotion more than anything else. It’s why emotional marketing uses psychological triggers to get customers to click, convert, and engage. Case in point, Antonio Damasio spent time studying individuals with damage to the area of

[ad_1] By Kelsey Johnson January 5, 2023 Catch up on our year full of newly released features and functionality, built for you. We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. Learn about all the updates we’ve added throughout

[ad_1] Have you ever thought about getting into real estate? If you have, then you’re not alone. As of this writing, there are record numbers of real estate agents in the United States, with many of them joining in the last couple of years. At the same time, the number of houses up for sale

[ad_1] By Pam Neely December 30, 2022 A Happy New Year email campaign is the perfect opportunity to connect with your audience, offer the right product at the right time, or share how grateful you are for their support. New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet,

[ad_1] Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute, getting your videos matched with the right audience can be a