Likes, shares, and emojis rule the virtual world nowadays. That’s why it might be tempting to rely solely on platforms like Facebook, Instagram, and X to establish your business. But amidst the digital noise, your website remains a focused and pivotal place for your audience. Because it offers unique advantages that social media can’t provide. Read on to learn more!
What are the benefits of a business website?
A website is not just a digital placeholder. It can be a dynamic asset to your business or brand. If you utilize it well, a website can help you grow your audience and your business.
Let’s look at 6 reasons why you should get a website for your business!
1. It increases brand awareness
Websites appear higher in search engine results than social media pages. Which means that users can easily find you if you have a website. They simply have to search for your brand on Google or other search engines.
And it’s not just a couple of people who like to use Google. Bright Local shares that a whopping 98% of people rely on the internet to find local businesses. So if you develop a great search engine optimization (SEO) strategy, you can further build your audience.
2. It offers you control
You own your website. Which means you get to decide what it looks like, how it works, and what people will find on your site.
This is a big plus compared to social media websites, who change their algorithms, policies, and entire layout without much warning. You’ll be scrambling to readjust to the changes, something which doesn’t happen on your own site. With a website, you’ll be able to create a consistent and tailored brand experience.
3. A website provides opportunities for revenue
While social media platforms allow you to promote your products or services, social media often lacks the robustness of a dedicated e-commerce platform. In other words: an online store. If you set up you website with e-commerce functionality, you’ll be able to offer your customers a seamless shopping experience.
But you can also:
- Sell ad space
- Become an affiliate marketer
- Create a membership website
4. Always available
Technically, people can send you a message on social media at any time. But they won’t receive an answer until you’re awake. With a website, they’ll be able to find the information they need whenever they need it.
They don’t have to wait for your new reel or story – instead, they can browse your blog and read your newest post whenever they want. Customers can discover your products and services at their own convenience!
5. More space for thought leadership
Social media mostly facilitates short-form content: bite-sized videos and texts to lure people in. And it’s good at that. But social media doesn’t allow you to show your expertise as much as a blog does.
With a blog, you’ll be able to write more comprehensive and in-depth articles, and establish your business as an authority in your field. Plus, having a blog is great for your SEO and therefore your findability.
6. It doesn’t cost much
Many small businesses lack a website because they think it either costs a lot, or requires coding expertise. But that couldn’t be further from the truth. You can start a WordPress website with Bluehost for as little as $2.95/month! It even comes with support: Bluehost walks you through the installation and setup process.
Social media is still valuable
This doesn’t mean you shouldn’t use social media for your business. On the contrary, social media can be a useful tool to communicate to your audience – especially your younger audience. It keeps lines relatively short, allowing you to build a community, and people really like that nowadays.
Plus, most social media platforms offer analytics tools that provide valuable insights into the performance of your content. It can sometimes be a lot quicker to try out a new style or campaign on social media, before you launch it on your site or promote it via Google Ads.
Website vs. social media: which is better for your business?
While social media lets you sell and interact with customers, it comes with a lack of control and reliance on social media companies. With your own website, you’ll be able to provide a consistent and readily available place for your audience to find you, browse your content, and purchase your products. So, boost your business by having both a website and social media presence that complement each other.
Need a little help setting up your website? Sign up for a Bluehost plan and get started today. Our support team is ready to help you get your site up and running!
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