Marketing

[ad_1] By Pam Neely May 24, 2022 CAN-SPAM law requires all commercial emails include the sender’s physical address. But that doesn’t mean you have to include your home address. Adding your business’s — or your own — physical address to all your emails is a required step when you set up your first email campaign. […]

[ad_1] NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them

[ad_1] By Chris Vasquez May 26, 2022 It’s important to have methods for idea generation that really work in an increasingly remote world. Here’s what’s worked for us. One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively

[ad_1] Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their

[ad_1] This is KEY when it comes to packaging design. Before printing thousands, test the print, mock it up, and make sure all of your design choices are right, e.g. ensure the font size is correct, the colors are well thought-out, etc. Also think about additional printing techniques that could make the packaging come alive.

[ad_1] By Pam Neely May 19, 2022 Social media can be a fantastic way to find more email subscribers – if you use the right tactics. Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time.

[ad_1] Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best customer relationship management (CRM) software helps you provide better service and captures valuable insight about what your clients really want. It simplifies everyday tasks for employees. They always know which customer

[ad_1] By Pam Neely May 6, 2022 Don’t overlook plain text emails. Sometimes, they can outperform fancier HTML emails. Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if

[ad_1] By Pam Neely April 28, 2022 Want to make a great first impression with your new email subscribers? Send them a welcome email campaign. It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with

[ad_1] If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content.