Companies can now display their logos as their brand avatars in messages to Gmail recipients (like in the picture above) without needing a registered trademark
Want to display your brand’s logo as the avatar on your emails in Gmail? Up until recently, the only way to do this was to verify your trademarked logo using a Verified Mark Certificate (VMC). But this approach didn’t work for all organizations because it required a registered logo trademark, which most businesses don’t have, and getting one requires a costly and time-consuming registration process.
Enter the Common Mark Certificate (CMC), a solution that is accessible to nearly every organization — no trademark required. But what makes CMCs different and how are they beneficial to businesses?
Let’s hash it out.
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Article source: https://www.thesslstore.com/blog/common-mark-certificates-make-it-easier-to-display-your-logo-in-gmail/