Marketing

Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

[ad_1] This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. Recently, I was in a pitch for a potential new Amazon client. We went through our audit of both their paid and product detail pages. Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their

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Best Colors for Branding and Marketing: Are You Using the Right Colors?

[ad_1] Want to increase your conversion rate? Look no further than the colors you’re using on your website. I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. With a few simple color tweaks, you can dramatically boost clicks, subscriptions, registrations, and

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