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What Is AMP? A Beginner‘s Guide to AMP Pages & SEO

What Is AMP?  AMP (previously known as Accelerated Mobile Pages) is an open-source HTML framework that helps create fast-loading mobile-optimized webpages. So, an AMP page is, essentially, a stripped-down version of a regular webpage. And it can look like this: Google spearheaded the open-source project to compete against Facebook Instant Articles and Apple News.  Both …

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Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown. …

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