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If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust.

What if something leaves your business page vulnerable to a Facebook hack?

Here is what you need to know to protect yourself—and your business—from a Facebook hack.

How Often Do Facebook Hacks Occur?

Unfortunately, Facebook hacks are quite common. According to the New York Post, as many as 160,000 Facebook accounts are compromised each day. Users tend to be more relaxed about security when using social sites like Facebook, leaving them vulnerable to hackers.

How does this affect your business page? Facebook allows users to access business accounts through their personal profiles. Every person with admin control over your Page is vulnerable to a Facebook hack that could leave your page open to hacking.

Hackers typically gain access to Facebook pages through phishing scams, email attachments with malware, data breaches that reveal passwords, or users’ carelessness (such as not logging out of Facebook or using easy to guess passwords.)

Large-scale data breaches may happen less frequently, but the scale can be staggering. For example, in a widely reported Facebook hack and data breach, hackers gained access to nearly 50 million exposed accounts.

What Do Hackers Do With Your Facebook Business Page?

You’ve likely put a lot of time and money into creating the best Facebook business page and growing your audience of loyal followers. Your audience is tempting to hackers, too.

Hackers who gain access to your page can post their own links, attracting your fans to click on spam links—leaving them vulnerable to Facebook hacking as well.

They might create and approve ads via your Ads Manager to promote malicious content, with high spending that could cost you thousands before you can take action.

They could also use the information stored in your Facebook account for identity theft or to access other online accounts, including hosting, banking, or other social accounts.

All of this can cost you time, money, and the trust of your audience. While you may stop malicious activity relatively quickly and even recoup some costs, you could lose access to your page for a time. The opportunity cost of not being able to market via this platform can have a significant impact on your business.

9 Strategies to Protect Yourself From a Facebook Hack

Many strategies to protect yourself from a Facebook hack are standard online security steps you should use on every online platform. If you haven’t paid much attention to online security, start with the basics, then explore security features in each platform or app.

Hint: If you’ve been using the same password for years across multiple platforms, you’re long overdue for an update.

1. Make the Most of Facebook’s Security Settings

A look at your Facebook settings will lead you to a detailed section called Security and Login. Review each section for tips and information on best practices to keep your account secure.

Make sure to scan your computer for malware and viruses regularly. Antivirus software helps spot problems that might leave you open to Facebook hacks, such as keyloggers or redirect viruses.

Keep your software up to date; this ensures you are using the most secure versions of your browser and other apps, including any recent security updates or improvements.

Remember that your business page is only as secure as the people who have access to it. Protect your personal profile, and share security updates and best practices with your team.

2. Create a Strong Password

Passwords are the first line of defense in online security.

Your password should follow the guidelines on each site you use. This is likely a combination of upper and lower case letters, numbers, and symbols. Choose something unique to you, with a tricky combination of these characters to create a password others would find hard to guess.

Do not use the same password on every site. Instead, use different passwords for every online account. For example, you might use one for your secure financial accounts but a completely different password for your social accounts and other platforms that might be easily hacked.

In the case of a Facebook hack, you’ll at least be protected from the hackers using your Facebook password to access more secure accounts, like banking or retirement accounts.

Consider a password manager like LastPass or 1password so you don’t have to remember dozens of passwords. These platforms store all your passwords in one place so you only have to remember one password. They can also generate random passwords that are more secure.

Make sure you never enter your password anywhere except the Facebook app or at Facebook in your web browser.

If you’re using your internet browser, be careful entering the domain into your search bar. Hackers sometimes spoof domains close to the real Facebook domain to capture login information from users who aren’t paying attention.

3. Use Two-Factor Authentication

Two-factor authentication simply means if you ever log into your Facebook account from a new device, the platform will automatically ask you for your password and require an additional security check. This step usually includes entering a security code sent via text or email to a pre-approved address or number.

To set up two-factor authentication in Facebook, visit your Settings page, select Security and Login, and then edit the section labeled Two-Factor Authentication.

Facebook will prompt you to provide contact information to verify your identity when logging in. You’ll also get alerts if someone tries to access your account from an unfamiliar device.

4. Read Emails Facebook Sends Out

Facebook often sends out emails to verify suspicious or unusual activity. Make sure the email address on file is one you check regularly and read the emails you receive in case Facebook is trying to flag suspicious activity.

Staying on top of the risks, being familiar with common phishing attempts, and understanding the latest security recommendations from Facebook can go a long way toward keeping you safe online.

You can see a list of recent email messages sent by Facebook in your account settings under Security and Login, in the Advanced Section.

5. Have Multiple Admins for the Account

How else can you protect yourself from a Facebook hack? Give careful thought to the people you give admin access to for your business page.

It’s a good idea to have more than one admin for your page in case you ever lose access or are unable to log in. If your profile is hacked, another admin you trust can keep the page running and help you gain back your access.

However, that doesn’t mean more is better. Periodically checking to remove people who no longer need access to your page. If someone needs temporary access, grant it at the appropriate level, then remove it when their task or project is complete.

6. Use Proper Page Admin Levels

Facebook provides several page admin levels, which enables you to grant different access to different people. Be careful who you add, and only grant them access they need to complete assigned tasks.

Perhaps you need an employee to post to the page to carry out your Facebook marketing. Review the different levels and their permissions and only provide admins the level of access they need to do the job.

Giving every person you add as an admin the ability to remove and add other admins means they could potentially remove you—with little recourse to regain access. They could also add admins you don’t know and take over your page.

Only people you trust absolutely should have the ability to remove and add admins. This chart breaks down the permissions for each level:

7. Report Any Unusual Activity to Facebook

Report any unusual activity to Facebook to keep your account secure. You can report messages, profiles, or posts right on Facebook to let them know you have concerns about something you see on the platform.

Reporting can allow you to use Facebook more safely and flag any suspicious behavior to Facebook.

If you are uncomfortable with behavior or messages from another user, simply block them to ensure they are removed from your friend’s list or page. This action will also prevent them from messaging you on the platform.

8. Log Out of Facebook After Using Shared Computers

Have you ever used a computer at work, the library, or a coworking space? You’ll need to exercise extra caution to log out when you’re done. This step is critical to remember when using accounts that contain personal information.

If you’re using Facebook from a computer you don’t own, always log out immediately afterward. You have no idea who may use the device after you, and staying logged in leaves your account wide open.

If you ever can’t remember if you logged out after using Facebook on a device you don’t own, change your password immediately so your security is never in question. You can also log out remotely from all devices in Security and Login Settings. Protecting access to your accounts can stop a Facebook hack from happening at all.

9. Don’t Accept Friend Requests From People You Don’t Know

Hackers often gain information they need to guess your password by adding you as a friend on Facebook. They may even add mutual friends, making them look like a safe person who is already in your network. Or they may directly impersonate someone you know.

If you don’t know someone, don’t accept their friend request. If the request seems suspicious or duplicated, reach out to your friend by text or email to let them know someone is using their likeness or identity online.

Allowing access to your personal profile can provide access to information like your birthday or high school. This information makes it easier to hack into your business account or impersonate you to gain access to other social accounts, your friends, or even your audience.

Conclusion

Preventing Facebook hacks on your business page requires more than posting engaging content and creating Facebook ads. There are real security risks you need to be aware of to protect your investment—and your customers. Luckily, a few simple steps can help protect you.

Stay up to date on the security features of each platform you use, and protect your personal Facebook profile as well as your business page. Take advantage of alerts, emails, and other notifications to help you act quickly should a Facebook hack occur.

These steps will reduce your risk so you can enjoy growing your audience and connecting with your customers without expensive and stressful setbacks. If this seems overwhelming, connect with us for help so you can focus on running your business.

What steps can you take today to prevent a Facebook hack on your Business Page?

The post How to Prevent Facebook Hacks appeared first on Neil Patel.

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After making new year’s resolutions to, say, drink less coffee or exercise more or launch your website, it’s time to look at your progress. Have you already fallen short of your goals? We’ve amassed over 40 great tools, books, apps, and other resources to take your goals from vague resolutions to measurable action plans. Plus, learn about our new course, Goal Setting with Daymond John.

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Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […]

The post Snapchat Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.

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Dropshipping is a worldwide phenomenon that’s quickly spreading and becoming one of the most desirable eCommerce business models everywhere. Everyone wants to start something on their own, to become their own boss. There’s nothing more motivating than to work for yourself, knowing you have to do everything you can to succeed.

These days, more and more dropshipping suppliers are emerging in every country and on every continent and they all have their own pros and cons. To put it in perspective, dropshipping suppliers based in Canada and the U.S. require much paperwork, and China most of the time is associated with low-quality products and services.

But what about dropshipping suppliers in Europe? Europe is the 6th largest continent with an estimated population of 743 million as of 2020. It’s surrounded by the three major continents – Africa, Asia, and the U.S., and it is well-known for its fashion, automotive, and other important industries. Where does the eCommerce stand in Europe? The latest statistics show that the eCommerce market in Europe will reach a revenue of US$465,372m in 2021 and it’s expected to get to US$569,225m by 2025. These numbers are proof that Europe presents great potential for starting a dropshipping business that would target the European audience. For that matter, numerous dropshipping suppliers in Europe are breaking into this industry and start offering their services worldwide. Let’s have a look at what they have to offer.

1. BrandsGateway

With warehouses in Sweden, Milan, Berlin, and Minnesota, BrandsGateway is the largest online B2B luxury fashion marketplace based in Europe. Delivering over 70 high fashion brands to over 170 countries globally, the profit margins with BrandsGateway are amazing. 

This supplier allows you to connect it to your WooCommerce or WordPress-based online boutique store and become a part of the network of dropshippers that earn thousands of dollars. Most importantly, their branded products are discounted to 90% of the retail price, which means they are affordable to the majority of online shoppers.

With their custom inventory management software, it’s incredibly easy to select between product categories, profit margins, and much more. Thus, it’s perfect for any beginner and expert dropshipper looking to increase their side income. It’s worth mentioning that products arrive between 1-5 working days, depending on a customer’s location. On top of that, BrandsGateway’s customer support is highly praised for solving any issues, such as setting up shop or importing products.

To sum up, if you have the ambition to start selling fashion items, BrandsGateway dropshipping services will lead you on the road to success. The fashion segment in the eCommerce industry in Europe is booming. To put it in numbers, the fashion category is forecasted to reach a market volume of US$143,526m in 2021.

2. E-nuc

E-nuc is a relatively new dropshipping marketplace focused on electronics. You can find over 13.000 electronic products on their platform. From tablets and smartphones to printers and consoles, this Spain-based supplier offers interesting opportunities to tech-savvy resellers. Interestingly enough, their products have a 2-year warranty. They are so certain the products are faultless, that they will gladly pay for return shipping and repairs if it’s on their end.

In case you’re short on time and are willing to quickly add products to your inventory, there are multiple product categories listed on their homepage. Also, for new arrivals, special offers, and best-selling products, you can easily find the products with a single click.

3. Printful

If custom printing is your niche, don’t worry because there are dropshipping suppliers in Europe who offer that. Printful is one of those. Valued for their fast shipping and state-of-the-art equipment, their European warehouses are located in Barcelona, Spain, and Latvia’s capital, Riga. Partner facilities are scattered across Asia and Australia, for even faster shipping. Shipping over 1 million items each month, Printful allows dropshippers to customize both products and shipping packages.

Their most popular ones include phone cases, pillows, mugs, socks, blankets, stickers, bean bags, etc. If you have a store on any marketplace or website builder, Printful is a verified application, easily applicable with just one click.

4. Spocket

Acting as a huge dropshipping marketplace while partnered with various suppliers, Spocket is present both in Europe and the U.S. What makes it special is that it has high-quality items ready to be showcased on any drop shipper’s online store. It’s easy to use and shipping is pretty fast, which is very convenient in this industry.

Currently, they work with WooCommerce and Shopify. Their pricing packages start at $29/month for the basic plan and $115/month for those with deeper pockets.

5. Centralpoint

With over 2.2 million products within the IT industry, This Dutch-Belgian collaboration is becoming highly popular, thanks to it removing shipping fees and targeted market audience. Over 3000 brand manufacturers support this dropshipping supplier with its main goal – to become a leader in IT products within Belgium and the Netherlands.

Since these two European countries are constantly growing in the IT sector, Centralpoint offers all sorts of electronics and office supplies. From computers and monitors to printers, storage, and networking devices, you can find the latest technology here. Better yet, if you’re into tech yourself, there are many ways to best advertise their products. Lastly, it’s suitable for both small and large online businesses.

6. Fienzi

Another on the list of dropshipping suppliers in Europe is Fienzy. As one of the rarest European furniture and home improvement suppliers, Fienzi operates with two warehouses – in Germany and the Netherlands. Dropshipping is available for users living in the E.U., the U.S., and Canada. What kind of products can you sell with Fienzi? Start with wall decorations, home electronics, baby products, lighting. If you need more choices, import their garden and outdoor products and all sorts of decorations, too.

They allow dropshippers to resell their products on many Amazon localized sites, Otto, and Allegro, mostly based in the E.U., and pay their dropshippers within 2-4 weeks after a product is being sold.

7. Joom

Based in Latvia’s capital, Riga, Joom is a European online marketplace selling mostly Chinese-imported products. Since its launch back in 2016, it has grown immensely in the last few years. Currently, there are over 10 million products available for an audience of over 90 million customers.

The majority of their customers come from the largest European countries, as well as Russia. The only disadvantage concerns profit margins. It means that some of the products, since they are Chinese-made, might not earn you as much as you thought it would. As for product categories, they mostly deal with electronics, pets & garden, beauty and health, toys, and much more.

8. Lauftex

If you’re looking for a more specific dropshipping niche, why not try medical supplies? Lauftex is yet another of the European dropshipping suppliers you can use to sell products on Amazon, eBay, or Walmart. This Latvian dropshipping supplier specializes in selling bandages, baby belts, compression socks, posture correctors, and other medical products. Next year, the company plans on including 3D-printed healthcare products, including orthotics.

In Europe, most of their buyers come from France and Germany. Their product range counts around 1500 unique SKUs. Due to the rarity of its products, Lauftex allows dropshippers to take advantage of this soon-to-be-popular industry.

9. BigBuy

The recipient of many eCommerce awards, BigBuy, specializes in tons of product categories and offers both wholesale and dropshipping business models.

Currently active in over 20 European countries, it allows integration with any major marketplace, including Fruugo, eBay, Amazon, Cdiscount, Rakuten, and others. How do you feel about having their online catalog translated into 24 European languages? That’s right, they do this for free, as well as worldwide shipping. The possibilities with BigBuy are big, although it would be wise to start selling something more specific first.

10. Otto Group

The famous German eCommerce company employes over fifty thousand people worldwide. As a matter of fact, they will probably have a turnover of over 15 billion euro by the end of the year. Otto, as a marketplace, is present in more than half of Europe’s countries, as well as in the Americas and Asia.

What can you sell using Otto? From seasonal products to furniture and electronics. The partner program makes it possible to resell their products on your website. Of course, you can track and report any shipment, while at the same time advertise their items for increased profits.

11. Oberlo

Oberlo is now 5 years old, connecting over 80 million customers with its dropshippers. This dropshipping supplier is actually present all across the European continent. Moreover, it’s quite popular among many young dropshipping enthusiasts, because it connects your online store with over 1000 dropshipping suppliers.

Keep in mind, Oberlo acts as an application available on Shopify’s app store, so it’s not a standalone B2B marketplace. It helps import items in every way, from order information to shipping and tracking. This way, it automates dropshipping but to some extent, you will lose control over it.

12. AWGifts Dropshipping

For those interested in reselling beauty products and fragrances, AWGifts offers multiple product categories. The decade-old Slovak company is also available in Poland, Hungary, the Czech Republic, Austria, Spain, and the U.K., which covers a market size of millions of potential customers. Other than that, all their products are manufactured in the U.K., through partnership.

With AWGifts you can sell all sorts of bathroom accessories, candles, gifts, handcrafted products, incensed objects, and everything else that smells and looks nice. There are no subscription fees and over 3000 thousand products available. Overall, it’s one of Europe’s most famous giftware dropshipping suppliers.

13. Zentrada

The famous European wholesale buyer network currently counts over 400.000 products. Find and sell anything between 0.5-500 euro, with tons of categories to choose from. Even better, you can find out which suppliers are top-ranked, i.e. sell the best products. This way, you’ll know which product category is the most popular at any moment.

Within the Zentrada network, new suppliers are added every week, so it’s best to check it out on a daily basis, for new opportunities. Using UPS as their primary shipping provider, and Wirecard as their main payment method, Zentrada Distribution is beneficial only if you live in Europe, and have a successful, working online store.

14. Banggood

Most dropshippers have already heard about this AliExpress-like marketplace. What they don’t know is they operate with warehouses in Europe. More specifically, you can find BangGood’s locations in Germany, France, Spain, Italy, and Poland. One of the top 500 websites according to Alexa, Banggood provides millions of potential customers every month and is already ranking with the likes of Amazon, eBay, and AliExpress.

With both local and international payment methods available, it’s easier for resellers to earn profits, no matter their physical location. There are no membership fees, and price discounts usually vary between 5-20%. Automation tools are available, as well as coupons and special offers.

15. BTSWholesaler

One of the most popular dropshipping suppliers in Europe, BTSWholesaler ships to at least 25 countries throughout Europe, with extra-fast shipping. Tracking codes are sent with each order, for increased customer satisfaction. With more than 17000 products from over 550 brands, there are special discounts for all dropshipping professionals with big sales.

What can you sell via BTSWholesaler? Basically, they stock hair products, perfumes, cosmetics, makeup, sun care products, and other related items. All orders contain your company’s logo. Dropshippers can choose to either sell on their online stores, or by using eBay, Amazon, or Shopify for wider audience reach.

16. PowerBody

The last on the list of dropshipping suppliers in Europe is called PowerBody. They’ve got over 7000 products to sell, at any given time. For online stores acting as brands, they print and give out branded packaging, invoicing, and labels. To help dropshippers calculate shipping costs, for any product they choose to sell, besides value, they can see the weight.

They have three pricing plans, for small, medium, and large online shops. As for the type of merchandise, they sell literally anything between fitness, bodybuilding, CBD, health, and beauty products. By taking up multiple industries, the chances to get more sales increase.

Summary

If you’re willing to start dropshipping, finding dropshipping suppliers in Europe is the smartest move. The location of this continent is perfect to ship worldwide. More importantly, about 743 million people inhabit it, which only adds up to the market size.

Since you may find all sorts of dropshipping suppliers, Europe is perfect to resell products from different categories. The locals know the market much better than dropshippers from abroad, so if you live on this continent, it counts as a bonus. As for product quality, most European manufacturers come out with products of the highest quality. Thus, you shouldn’t worry too much about returns and dissatisfied customers. Choose the perfect dropshipping supplier, check what they offer, and add their products to your store with ease.

The post 16 Best Dropshipping Suppliers in Europe in 2021 appeared first on BrandsGateway.

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You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization.

What Is Hyperbolic Discounting?

Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s it. People value the immediacy of time over the higher value of money.

Expressed another way, hyperbolic discounting is a person’s desire for an immediate reward rather than a higher-value, delayed reward.

You may be confused why someone would not choose the delayed reward if it means a greater benefit.

Here’s the thing: hyperbolic discounting is a cognitive bias, meaning that it is an ingrained mental snafu that defies logic and common sense. When hyperbolic discounting is framed differently, it has incredible power.

The power of hyperbolic discounting adjusts based on the time involved. If you have to wait to receive both rewards you become more likely to want the reward with the greatest benefit.

For example, if you had to choose between $50 now or $100 in 6 months, you’re most likely going to take the $50 today. However, if you are offered $50 in nine years or $100 in a year, you are more likely to choose the $100.

The pattern follows a hyperbola. Once a certain amount of time has passed, people begin to choose the option with the greater value again. For example, most will opt to take $100 in ten years over $50 in nine years.

That’s where the hyperbola part of hyperbolic discounting comes in. A hyperbolic curve displays the effect of hyperbolic discounting, in contrast to an exponential curve.

This is an exponential curve:

This is a hyperbolic curve:

Hyperbolically, the discount factor diminishes based on the amount of time that elapses.

How Hyperbolic Discounting Works in the Brain

Hyperbolic discounting isn’t some nifty gimmick that sometimes works and sometimes doesn’t. Our brains are programmed to be drawn to the tug of hyperbolic discounting.

Although we can’t avoid the feelings that pop up as a result of hyperbolic discounting, we can combat it by recognizing when it’s happening and understanding how to proceed.

A spate of scholarly studies have confirmed the validity of hyperbolic discounting.

Research published in the Journal of Neuroscience discovered the brain makes discounting judgments reflexively and automatically.

We aren’t thinking through whether we want more now or less later. We inherently want to get the benefit as quickly as possible. This desire for immediate reward diminishes as time goes on.

Hyperbolic Discounting Origins

Some scientists explain hyperbolic discounting through an evolutionary approach. If your ancestors found food, they would kill it and eat it right away. They wouldn’t let the scrawny antelope pass to possibly get a fatter one later. They would get the scrawny one now. One little antelope meal now is better than two fat ones in a month. By that time, the hunter-gatherer would die.

Imagine a dehydrated person traveling through the desert. Ahead, they see a small glass of water. If they deny the sip of water and keep going just a little longer, they will receive one hundred water bottles. What do they do?

According to hyperbolic discounting theory, they’d choose to sustain life by having a little bit of water now rather than a lot of water later.

The Power of Now in Hyperbolic Discounting

Copywriters, psychologists, and moms understand the hyperbolic discounting phenomenon all too well. We want what we want, and we want it now.

In the famous marshmallow experiment, Stanford psychologists led a child into a room and offered the child a single marshmallow. The treat was sitting there on a table right in front of them. If the child could wait fifteen minutes without eating the marshmallow, they would receive a second marshmallow.

Although most children were able to keep their appetite in check, the study highlighted an issue known as delayed gratification.

Delayed gratification is the behavioral opposite of hyperbolic discounting. Delayed gratification means “making a choice which limits the ability of getting something now, for the pleasure of being able to have something bigger or better later.”

It’s a concept that goes against hyperbolic discounting and the ingrained ideals of culture — the whole “we want it now” idea.

Our brains are wired for now. Neuroscientists have discovered that our brains light up like a Fourth of July night when we get stimulated by the power of something right now.

What Are The Effects of Hyperbolic Discounting?

Apart from sales gimmicks and advertisements, hyperbolic discounting can have devastating effects elsewhere in life.

For example, each year, hundreds of thousands of people receive coronary-artery bypass graft surgery. The surgery saves their lives. However, it only saves their lives for the long term if they apply the correct lifestyle changes.

Recommended changes include no smoking, more activity, a healthier diet, and faithfully taking medications. Tragically, however, “Ninety percent of those patients decide to forego survival and comfort in favor of the short-term pleasures of unhealthy foods and laziness” (source).

Let’s examine another massive example of hyperbolic discounting. It’s not as morbid, but it’s equally devastating: credit cards.

Credit cards push hyperbolic discounting to the max. A credit card user can have something of value now, or they can wait until they can afford the item, thereby saving them the money they would be paying in massive interest rates.

Here’s another example. Many people save for retirement because there’s no immediate reward for saving for the future.

If you could go out to eat at a nice restaurant for $200 tonight, why put that money in some retirement fund to enjoy when your 72?!

Waiting to invest in retirement has its own hyperbolic curve, and it’s not very pretty.

Hyperbolic discounting is dreadfully powerful. It’s hard for people to deny themselves now in order to enjoy a reward later. I would never advise any marketer to exploit the hyperbolic discounting principle in harmful ways.

I’ve used the above examples to show the incredible power of hyperbolic discounting, but I also want to use them as a warning. On a macroeconomic scale, hyperbolic discounting can have devastating results.

On a smaller scale — conversion optimization, ecommerce, etc. — the results are innocuous, beneficial, and appropriate.

Put Hyperbolic Discounting to Work

Are you ready to leverage the power of hyperbolic discounting? Here’s how it’s done:

1. Raise Your Price. Wait For The Reward.

Hyperbolic discounting gives you license to raise your price as long as you delay payment.

When you offer to postpone payment for your goods or services, the items’ price becomes less relevant to the buyer.

This is because as soon as they realize they don’t have to pay right away, the customer doesn’t think about paying. Instead, the power of hyperbolic discounting and the reward of getting the product immediately dominates your customers’ thinking.

Instead of thinking, “Wow! That’s expensive!” the buyer is thinking “Wow! I can have it now!” Based on the hyperbolic discounting principle, the wow-I-can-have-it-now thought is going to win out.

As soon as the price consideration is removed, the buyer is ready to make their purchase, even if it costs them a lot of money (someday). You’re ready to profit.

2. Buy Now. Pay Later.

This is one of the most common forms of hyperbolic discounting in marketing. You may know it better as the “Buy now! Pay later!” technique.

QVC.com uses this approach. Their website is packed with hyperbolic discounting. If you want to exercise your delayed gratification muscles, go check them out.

PayPal’s infamous PayPal Credit (previously “Bill Me Later”) was also built on the whole psychological principle of hyperbolic discounting.

Montgomery Ward does it, too.

Lurking behind the principle of hyperbolic discounting is the fact that you’re applying for a credit card. Remember what I told you about credit cards? They are built on the power of hyperbolic discounting.

You don’t have to offer credit cards in order to use the hyperbolic discounting technique. You can simply delay payment, allowing the user to make a purchase and wait to pay. It’s risky for you, but it could improve sales.

3. Give an Immediate Gift.

With hyperbolic discounting, timing is everything. That’s why some people refer to it as temporal discounting.

The time element is the most important factor for buyers. Rather than wait for any length of time for a reward, they prefer benefits that are available immediately.

In many cases, a simple and inexpensive gift will suffice. Sometimes, users will convert based on the promise of an immediate result, even if the full product is not available until later.

EA Access gives gamers the ability to join a program where the big results aren’t available until later. Gamers are likely to convert, however, because they get immediate access to the parts of the game.

4. Charge a Higher pPrice for a Shorter Term.

Have you ever noticed that some websites offer payment plans that don’t make financial sense?

Here’s the type of thing they offer:

• Buy 1 month: $9.99
• Buy 1 year: $39.99

Most people can do the math. They know that there are twelve months in a year. If one year costs $39.99, then one month at the yearly rate is only $3.33. Why would anyone pay $9.99 for one month?

Hyperbolic discounting, that’s why. The user wants to pay less now. They don’t want to pay more, even if it results in a discount over the long term. They consider the issue from a hyperbolic discounting perspective, not a true value perspective.

Here’s an example:

Grammarly uses this on their pricing page. Users can pay $29.95 each month, or $11.66 per month. Obviously, you would choose to pay the $11.66.

However, you have to keep the framing effect in mind. How the price is framed heavily influences how the price is perceived. Thus, when presented with a lump sum payment of $139.95, users are tentative. They would rather save money now than save money over the long term.

As a conversion optimizer, you can use this technique to your advantage. Users get to choose their payment method. You’re getting more value per order from the short-term pricing option because buyers are heavily influenced by hyperbolic discounting.

5. Pay For Referrals Right Away.

Online affiliate programs are very popular, but not very strategic. Here’s how they work:

If customers refer friends, then they get money when the friends sign up. Here’s a screengrab from Payoneer:

This is a nice feature, but who wants to wait for their friends to sign up? Even though the payout could be big, the delay is insufferable. Remember, people want the reward now.

A more strategic approach of hyperbolic discounting is to pay people for the referral, rather than making them wait for their friends to actually sign up.

If you offer, say, ten cents for every referred friend, then you can give the referring friend $10 to refer 100 friends. This approach could get you a lot more potential leads.

If you stick with the old pay-when-they-sign-up model, you may have to pay $10 for only a single referral. With the pay-now model, you can compel the referring friend to make 100 times as many referrals.

6. Offer Mail-in Rebates

Why do some retailers offer mail-in rebates? The idea is that if you cut a coupon, scan your receipt, and mail them or upload them to a website, you might get a check in the mail in 20-40 weeks.

Who even has time for that? Do retailers really think that they’re doing you a favor? Of course not. They’re using hyperbolic discounting.

Mail in rebates work for only a select few customers: the disciplined ones who never lose anything and save their receipts. In other words, not many people.

People are likely to buy the product now, thinking that they might get a discount in the future. More likely than not, that mail in rebate form will languish in a stack of papers until it expires. The retailer doesn’t have to pay anything.

Conclusion

If you want better conversion rates and smart marketing power, then this article was written with you in mind.

Are you ready to harness the power of hyperbolic discounting in your marketing strategies? Let’s talk!

About the Author: Jeremy Smith is a conversion consultant and trainer, helping businesses like Dow Chemical, American Express, Panera Bread, and Wendy’s improve conversions and strategically grow their testing culture and digital presence. Jeremy’s experience as the CMO and CEO of technology firms has given him a powerful understanding of human behavior and profit-boosting techniques. Follow him on Twitter.

The post 6 Advantages of Hyperbolic Discounting appeared first on Neil Patel.

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What do successful marketing strategies and breakfast have in common? 

Answer: The best ones involve variety. 

Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy.

A healthy marketing plan needs variety, too. To be successful with marketing, you need to use different tactics and test strategies to find what works for your business. You can’t go all in on one thing, and one thing only.

Side note: if you hear “this is the only tool you need,” turn and run the other way. Always be skeptical of tools or strategies that promise it all. Small business influencer Rieva Lesonsky talks about this more on The FWD: Thinking Show. 

So what can you do to diversify your marketing strategy? 

Enter: web push notifications. Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing. 

Read on to learn all about web push notifications and how you can use them to complement your marketing strategy. 

What are web push notifications?

Web push notifications — also known as desktop notifications or simply push notifications — are short, one-time messages that are delivered straight to a subscriber’s desktop when they have a browser open. 

Web push notifications are sent to people who have opted-in to receive messages from you. Once they’ve opted-in, subscribers do not have to be on your website in order to receive a push notification.

They usually appear in a corner of your desktop or laptop screen and serve to alert your audience of exclusive deals, offers, promotions, or even freebies. 

The goal of push notifications is to drive your audience back to your website or landing page and take the action you want them to take. 

What’s the difference between a web push notification, an in-browser notification, and a mobile push notification?

An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website. 

Mobile push notifications are the types of notifications that appear on a mobile device. These messages go to a user’s phone and show up on a lock screen. When a user opens a push notification, it will bring the user to whatever app sent the message. Much like web push notifications, users can opt-in and opt-out of receiving notifications. 

But in this guide, we’ll be covering all you need to know about web push notifications. They differ from in-browser notifications and mobile push notifications in that a user does not need to be on the website in order to receive the push notification. This allows marketers to reach users when they’re not actively engaging on a website. 

Why marketers should use web push notifications

Marketers use web push notifications to build, inform, and retain their audience. Web push notifications capture subscribers’ attention, no matter what they’re doing online.

Whether a person is in their email inbox, scrolling social media, or browsing their favorite ecommerce sites, if they are subscribed to your opt-in messages, they will receive them.

And the stats speak for themselves. DigitalMarketer analyzed web push notification metrics and found they maintain a click through rate of 4-6% even when subscriber count is above 25,000.

Web push notifications also offer marketers a more flexible form of communication, allowing subscribers to opt-in and opt-out with more freedom than a typical full page popup modal.

There are 9 primary reasons why marketers use web notifications to elevate their marketing strategy.

#1. It’s easy for web visitors to subscribe (or unsubscribe)

Opting in for web push notifications is as simple as clicking a button — literally.  

If a visitor clicks on "allow," they will start to receive web push notifications. Likewise, when a reader no longer wishes to receive web push notifications, they can unsubscribe by changing their web browser settings. 

This also removes the barrier of needing visitors to provide their email address. 

#2. They allow for instant communication

Promoting your content can be hard work. There are tons of different social and publishing platforms — but they’re not always the best at making sure your content gets seen. 

Web push notifications are not dependent on social networks. They instantly appear on a subscribers’ browser, so they can access it immediately.

#3. Web push notifications are an owned channel

You never have to worry that a social media algorithm will block you from reaching 100% of the people on your list. . 

But that doesn't mean they will stay subscribed if you don't send them valuable content. So be selective in what you send so you can turn a casual visitor into a regular reader. 

#4. They help you drive traffic to your site without advertising

Paid advertising is a great way to drive traffic back to your website. But web push notifications can help you do that with your existing audience just as well. 

Let your subscribers know when you’re running a limited-time sale or have an exclusive offer. No need to spend money on paid advertising to target this group of subscribers — just use web push notifications.

#5. They let you build deeper connections with your subscribers

Make your readers a top priority by treating them like a VIP when you release new content. 

Plus, sending exclusive content to web push notification subscribers makes them feel valued and a part of your VIP community.

#6. They help you grow your audience on other marketing channels

Leverage your existing email subscriber base to grow your web push notification list and vice versa. Drive them to sign up pages to grow your email lists and opt-in for notifications. 

#7. They complement a strong email marketing strategy

Web push notifications don't replace email marketing. Email still provides the highest ROI of any single channel. But not all first-time visitors are comfortable providing their email address.

That’s where web push notifications may be the first step in building a relationship. 

Combining your web push notifications and email creates a winning marketing strategy by giving you additional touchpoints to connect with your audience. 

#8. They save time 

A web push notification message takes less time to create than other marketing assets because  they are concise and less time-composing to compose. 

#9. They let you communicate  limited-time offers instantly

Make your subscribers aware of limited-time offers the minute you launch. Don’t let them miss out on a great opportunity — they’ll appreciate the heads up.

What do push notifications look like?

While simple in design and layout, these push notifications pack a powerful punch in a little package. 

As you can see from the image above, there are 4 components of a web push notification — let’s break them down.

A. Logo. Including a brand logo or image on a web push notification provides instant recognition from a user. It’s a highly visual way for a subscriber to recognize that the message is coming from your brand, and can drive them to read the notification and take action. 

Pro tip: You may want to test adding an image of yourself or an image of a product to help illustrate your message, rather than your logo. Consider using visuals that make your content more comprehensive.

B. Title. The title of the web push notification is also called the header text. This is the piece of text that will catch the attention of a subscriber and decide to read on.

C. Message. This vital section is where you can elaborate your message. This is your opportunity to concisely explain the value a subscriber receives from clicking on your push notification and visiting your site. Answer questions like: what will your subscribers receive by visiting your site? How long will the offer last? Keep in mind, however, that web push notifications are meant to be short and sweet. Avoid jargon and use simple and direct language.

D. Domain. This is the URL that the user subscribed to. Including the source link in your message can’t be changed. It not only serves to remind the subscriber of your website, but aids in recognition and awareness of your online presence. 

How to use push notifications in your marketing strategy

Now that you know the basics about web push notifications and the benefit of using them, let’s get into how to use push notifications as a part of your broader marketing strategy. 

Getting started with push notifications as a marketing tactic

When considering web push notifications as part of your broader marketing strategy, there’s a few things you want to consider:

1. Align your strategy with your business goals.

Is your goal to get more website traffic? Do you want to make more sales? Drive visitors to view new content or sign up for a guide?

Whatever your business goals are, consider how web push notifications can support them. This will help you figure out what kind of messages you want to send out to your audience.

2. Think about the user experience. 

When a website visitor signs up to receive your push notifications, what will they experience? Where do you want to take them? What actions do you want them to take? How will you control the message and make sure they’re receiving value?

3. Use push notifications in tandem with other marketing tactics. 

Make sure that push notifications fit in with how you’re marketing your business across all your marketing channels. You may have heard this described as cross-channel marketing, or omnichannel marketing. 

This means that people experience the brand consistently across different marketing channels, which is why maintaining a consistent brand voice and branding is key.

But why is this so important? According to ClickZ, customers bought 250% more frequently when interacting with three or more channels than customers who only engaged with one channel.

Let’s get into this deeper and look at how you can use push notifications along with email marketing in your strategy.

How to use web push notifications and email marketing together

Web push notifications and email marketing support each other in many ways.

While your email subscribers and your web push notification subscribers are independent of one another — meaning those who sign up for your email list don’t automatically become web push notification subscribers, and vice versa — you can drive subscribers of one to become subscribers of the other.

Let’s break down how to grow your web push notification subscribers using your email list.

Step 1: Write the Opt-In Prompt

In order to start collecting web push notification subscribers, you need to ask your website visitors if they’d like to subscribe to receive notifications from you.

That initial ask is called the opt-in prompt. The goal of the opt-in prompt is to encourage website visitors to allow you to send them push notifications to their desktop. 

Writing a compelling opt-in prompt begins by explaining what a subscriber will receive from you. This offer has to be valuable to the reader in order for them to let you send them notifications. 

Step 2: Ask your email list to subscribe to your web push notifications

Alert email subscribers about opting in to receive your push notifications. This is called the ‘soft ask’ and explains the value of opting-in to receive push notifications.

An email subscriber may want to opt-in to receive push notifications for numerous reasons. Some of the more common reasons are that they want...

• A chance to receive exclusive offers and deals online.
• Up-to-the-minute notifications about new blog posts, podcast episodes, social media posts, or other types of content.
• To stay in touch with you.

Once you make the soft ask, drive email subscribers to your website to sign up via your opt-in prompt.

Step 3: Create and send your web push notification

Once you’ve begun collecting web push notification subscribers, it’s time to send out your first notification. 

Think about what action you want your subscribers to take back on your website. Do you want them to sign up for a webinar? Make a purchase? Download a guide or checklist? Whatever your lead magnet is that you want to promote will dictate the content that you send out.

No matter what action you’re pushing your subscribers to do, here are a few tactics that will incite action:

1. Create lead magnets that speak to the pain points of your audience. Rule #1 of effective marketing is to know your audience and their pain points. Once you have a solid understanding of their needs and why they’re coming to you for help, you can create lead magnets that are tailored to solve their problems. 

2. Use FOMO. FOMO — or fear of missing out — creates a sense of urgency among your subscribers. If you have something truly amazing to offer your subscribers, most of them won’t want to miss the opportunity to take advantage. 

3. Make them feel special. Give your subscribers exclusive offers or content that no one else has access to. Not only does this make them more inclined to sign up initially via the opt-in prompt, it will keep them engaged and interested whenever you send out a push notification.

Once you’ve written an informative, engaging push notification that drives them to a desired location, it’s time to press “send.”

Step 4: Use data to drive decision making.

Push notifications are a great way to connect with your audience. But, there’s a delicate balance between sending too many and too few. 

Too many notifications can lead to notification fatigue — which could mean subscribers start  ignoring your messages or opting-out altogether. But send too infrequently and subscribers may forget they opted-in.

Test your sending frequency to see what resonates best with your audience. Test the best time of day to achieve maximum engagement.

Pay attention to your click-through rate (CTR) to monitor the results of your tests.

Step 5: Take your strategy to the next level. 

Finally, consider where you're sending your web push notification subscribers in your messages. 

With a tool like AWeber, you can create a landing page that promotes your business or your lead magnet. This is perfect especially if you don’t have a website, or you want to save on costs to build your own website.

Landing pages drive visitors to take one, specific action, which keeps web push notification subscribers on task and focused on the action you want them to take. Include a sign up form and the benefits a subscriber receives when they join your email list. 

Plus, add a tag to people who sign up for your email list via your landing page according to the lead magnet they signed up for. This lets you send personalized and tailored email content in the future if you wish. 

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The post What Are Web Push Notifications & How Should You Use Them? appeared first on AWeber.

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Facebook organic reach is down. Way down.

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more.

Social media referrals have stagnated around 5 percent of all traffic for years.

The average Facebook post will reach just over 5 percent of your followers.

The encouraging news is social media reach is still massive.

There are more than 3.5 billion active social media users.

But reaching that massive audience is harder than ever before.

What’s the answer? That’s exactly what we’ll cover in this article.  

Let’s get started.

What Exactly Is Organic Reach On Facebook

Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you.

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach.

But it’s not so simple.

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post.

Engagement rates are way up — but organic reach is way down.

And it is still on a rapid decline.

So why aren’t our posts being surfaced more often?

Let me explain.

Why Facebook Organic Reach Is Declining

There are two major reasons Facebook organic reach continues to drop:

1. More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.
2. Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.

Can businesses keep succeeding with this decline in organic reach? Absolutely.

You can still get tons of traffic from Facebook.

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million.

Knowing this, should marketers really worry about organic reach?

Wouldn’t we be better off focusing on Facebook ads?

Yes and yes.

Here’s why.

Why You Need To Think About Declining Facebook Organic Reach

Organic reach is important for several reasons.

Reason 1: Nurture More Leads and Organic Conversions

Many people use social media solely for brand awareness.

That’s fine – but it leaves so much opportunity on the table to drive real results for your business.

Lead generation is one of the missed opportunities.

It also happens to be the linchpin of any successful marketing campaign.

You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, it won’t cost you anything besides time and effort.

In turn, the price of converting these potential buyers into actual buyers will be less.

That’s because the results of an organic campaign tend to snowball. This means that when more people engage with your content, it adds context to your campaigns.

The more organic reach that you have, the better your lead generation and conversion funnels will work.

Reason 2: Reduce the Cost Per Click of Paid Campaigns

Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

And yes, the sophistication of the audience targeting options is every marketer’s dream.

AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016.

Here’s what they found:

As you can see, the average CPC for ads can be very low if you master the other variables.

But here’s the deal:

You can just as easily spend a fortune on Facebook ads and see no return.

This means that to increase the effectiveness of your ads and to stretch your advertising dollars, organic reach is critical.

Reason 3: There Are Tons of New (Under-Utilized) Facebook Features

In the past, your options on Facebook were pretty much posts, videos, and ads. Now there are tons of new features like Facebook Stories, Facebook Watch, Facebook Groups, and Facebook Live.

Many companies aren’t making the most of these features — which creates an opportunity to drive organic traffic by filling the gap.

With that said, let’s look at how Facebook’s news feed algorithm works to surface content.

Then, we’ll dive into some strategies to increase your page’s organic reach.

Understanding Facebook’s News Feed Algorithm

Facebook’s algorithm has changed drastically in recent years. The introduction of reactions and the “Why am I seeing this post” feature has changed how Facebook decides what posts to show users.

Facebook uses hundreds of thousands of factors to decide which posts show in a user’s News Feed.

Who you interact with, the type of media, and the popularity of the post are all used as ranking signals

According to Mark Zuckerberg, Facebook now prioritizes posts that spark “meaningful interactions” and posts from friends and family.

There are other detailed data points that come into play:

• How recently the post was published.
• How frequently the publisher posts content.
• The number of likes, comments, and shares on the post.
• How often the user has interacted with the page posting the update.
• Past user interaction with the same post type.
• Negative feedback on the post.
• How useful the post is.

The list goes on but these factors give us enough food for thought.

What’s Facebook’s ultimate goal for News Feeds?

Like other platforms, Facebook cares the most about its users. It wants to continuously improve their experience with high-quality, relevant content.

Overly promotional content doesn’t fare well with users so Facebook cracked down on that type of content.

To top it off, Facebook is cutting traffic from publishers in favor of user-generated content.

So, how can you drive traffic from Facebook when these algorithmic changes are decreasing your reach?

Let’s take lessons from BuzzFeed.

They boast an impressive Alexa Rank of 147.

Facebook alone drives about 37% of their traffic.

What is BuzzFeed doing right? Besides posting engaging content on Facebook, they’re spending millions of dollars on Facebook Ads.

Now, most people don’t have a ton of cash to spend like BuzzFeed.

So, we’ll take the smarter route that doesn’t require a heavy investment for a small business owner.

Before we look at the secrets to improve your organic reach, here are five things you must avoid doing at all costs on your Facebook page.

1. Don’t Automate Everything

It’s a social platform and your brand needs to have a human touch. Don’t just schedule your latest blog links and product updates. Post your team photos like Zappos.

Social media marketing should show your funny or creative side like Nutella.

Or, share inspirational graphics like me.

2. Don’t Just Promote Products and Services

Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).

Instead, use Facebook to build a community. Add value and start conversations with your audience.

It’s best to vary your posts to include different types of content:

• Brand story posts
• Authority building posts
• Lead nurture posts
• Personal posts

3. Don’t Try to Cheat the Facebook Ecosystem

Buying 5,000 likes for $5. Using clickbait headlines. Bombarding your fans with 10 poor-quality updates in an hour.

It’s a sheer waste of time and money.

Facebook seriously cracks down on spammers. Stick with the Facebook code and stay in their good graces.

Not only that, these manipulative tactics add no real value to your business. In fact, they’re likely to hurt you.

AdExpresso conducted a paid like experiment where they posted an identical video on three of their fan pages. They then paid to boost each post.

The result?

The two pages where they bought likes saw zero engagement, even after Facebook had automatically deleted the likes that were paid for.

4. Don’t Build a Fanbase You Can’t Sustain

The brutal truth about a large fanbase – no matter how targeted – is that your reach will automatically be lower.

This means that you have to put in extra work to create content that is relevant and useful to several different segments of your audience.

Would you rather have a small but hyper-engaged audience or a large and unresponsive one?

It’s a no-brainer.

How To Track and Analyze Your Current Facebook Organic Reach

Now that you know what you shouldn’t do, it’s time to work on what you can do to improve your Facebook organic reach.

The first step is to pinpoint where your shortcomings are. We’ll be gathering some key metrics to measure your performance.

Without this diagnosis, you won’t know where to focus your efforts.

Let’s jump in.

Step 1: Export Insights Data from Facebook

First, click on the “Insights” tab on the left sidebar of your Facebook business page.

At the top of the insights page, there’s a button that will allow you to export your data both on a page and post level.

A window will pop up with three different options for your insights:

Select your option and click “Export Data.” Your data will be saved onto an excel file.

Step 2: Delve in Deeper to Post Metrics

In my experience, post level metrics are more insightful than page metrics.

Page metrics give a great panoramic view of your performance. Post metrics provide a more detailed look at how users interact with your content.

And that’s what really makes the difference.

To get a deeper view, go to “Posts” and then “Post Types.”

With the data you collect, you can tell:

• Which posts have the highest organic reach
• What types of posts that your audience prefer
• Number of likes on each post

These will give you a good guideline for launching an effective content strategy.

Step 3:  Fine Tune Your Data and Select Only The Metrics You Need

Not all of the data points will be useful.

Sift through them and choose the ones that make sense for you — and that might vary based on your industry and social media goals.

Here’s the data that will tell you the most:

• Organic reach
• Engagement
• Link clicks
• Number of people who gave negative feedback

Now that you’ve analyzed your organic reach, it’s time to make some improvements.

20 Strategies to Boost Facebook Organic Reach

Remember that every industry and audience is different. I don’t recommend implementing all of these strategies right now. Instead, look at your data and see where you can make the most improvements, then pick a handful of strategies to try.

Keep what works, ditch what doesn’t, then try another strategy. Rinse and repeat.

1. Build Your Presence and Authority

I know what you’re thinking.

If organic reach decreases as the size of your audience increases, where is the value in growing your presence?

Well, there are still several benefits of having a large presence.

• You get to add social context to your ads, which makes them cheaper and more effective.
• You’ll have better posts and page insights to tailor your marketing efforts. This includes both demographic and psychographic data.
• Your perceived influence will increase, which amps up your credibility factor.

Growing your presence is not about increasing your page likes. The number of likes your page has gives no indication of how your content will perform.

What matters is that you build enough authority to command your audience to action. This means that they will engage with your content more favorably.

Here’s what you can do to increase engagement:

Attract the Right Kind of People to Tour Facebook Page

Random fans are useless.

They don’t engage and they don’t have a positive influence on your marketing campaigns.

This is why I don’t recommend trying to grow your Facebook page at the expense of building a targeted audience.

You want people who are finely tuned to your business interests.

This way, the content you publish will be more relevant to them. In turn, it will have a greater chance of showing up in their newsfeeds.

What can you do to build a targeted audience?

Have a Strong Brand Presence

If your brand is watered down, chances are your audience will be too.

What you want is a brand image that sticks in the minds and hearts of your audience.

Constantly reinforce your message, post content that is relevant to your business, and always be consistent.

Use Audience Insights to Build a Target Persona Specifically for Facebook

Earlier, we walked through the tracking of your page and posts insights. This same information can be used to construct your persona.

Gender, age, background, location, and occupation are all black and white data points that you can collect.

You can then flesh it out with more substantive information like:

• What are their pain points?
• What are their interests?
• What are their attitudes and beliefs towards you business or industry?
• What are their objections and how will you address them?

Target That Demographic When you Boost or Promote Your Posts

You can create a custom audience modelled after your ideal persona. This way, when you boost or promote a post, you’re more likely to reach those people.

Later, I’ll walk you through the best practices for paid campaigns.

Make Sure Your Like Campaigns are Very Targeted

I’m all for more likes – but not if it’s only a vanity metric.

You want quality over quantity.

There a few ways you can attract the kind of people who care about your brand:

Apart from running like campaigns on your target audience, you can invite people who have liked your individual posts to like your page.

First, plug in your page in the search bar.

Select one of your posts and click on the group of people who’ve liked it.

This is a goldmine for finding people who already have an affinity to your content.

Browse through to see how many people who’ve liked your posts but have not liked your page.

Invite them to do so.

9 out of 10 times, they will.

Add Integrations and Customizations to Your Page

You can integrate your Facebook page with other apps, tools, and platforms. These can increase the usability of your page as well as amplify your marketing efforts.

Here are some of the customizations that you can include:

• Custom tabs
• Email capture forms
• Podcasts
• Video players
• Quizzes
• Polls
• Landing pages
• Apps to run contests
• Appointment schedule apps
• Blog and RSS feeds
• Ecommerce tabs

Cross-Promote Other Social Media Platforms with Facebook

If you’ve built a sizable following elsewhere, you can use these platforms to grow your Facebook page.

Here’s what you can do:

• Leave a link to your Facebook page in the bio of your other social accounts
• Place clickable social icons on your cover photos
• Broadcast to your other networks about your Facebook page and ask them to engage

2. Drive Facebook Organic Reach By Publishing Evergreen Content

Too many people aren’t strategic with their social media content.

Whatever your goals are for your Facebook page – be it to generate revenue or drive traffic – evergreen content is the most powerful tool at your disposal.

Freshness isn’t just Google’s ranking factor.

The life of a post in Facebook News Feed is also dependent on recency. If you publish timeless content, then it will be useful for your audience for longer periods. They’ll keep engaging with your post.

Be sure to let users know that they can revisit evergreen posts that they’ve liked and engaged with in the past.

This will lead to an increase in engagement and Facebook will ensure that your post gets distributed further and that it appears in feeds for longer periods.

I challenge you to boost post durability with evergreen content.

The above evergreen post appeared 18 hours after being posted.

That’s an extremely long lifespan!

For posts that perform this well, you can repurpose them to ensure that you maximize their reach.

Here’s a simple process for repurposing evergreen content:

• Select posts that have done exceedingly well and continued to provide value to your audience long after it was published. Take a note of them in a spreadsheet.
• Approach that piece of content from a different angle. Put a new spin on it or change the context. Keep in mind that video content can outperform the same content in text form and vice versa. The key is to test what resonates best with your audience.
• Publish your repurposed content at different times. This ensures that some fresh eyes get to see and engage with your newly revamped content.

But, what if you don’t want to do the legwork of creating and repurposing your own posts?

Curate Other People’s Evergreen Content

Content curation is not about taking someone else’s work as your own.

It’s about collecting posts from across the internet and sharing it with your network.

But it’s a little more than just stumbling across a post, liking it, and pressing the share button.

Instead, you should treat the curation process just like you would if you were publishing your own content. Spend some time reviewing and analyzing several posts on the same topic and share them with your audience on a consistent publishing schedule.

Prime example: Problogger consistently publishes a Reading Roundup of posts related to blogging.

While they do this on their blog, you can adopt the same concept for your Facebook page.

Here are some examples of evergreen content using curation-type posts:

• Video tutorials
• Recipe posts
• Testimonials
• Interviews
• “How To” posts
• Q & A’s
• Thought pieces
• Lists
• Checklists
• Industry-specific stats
• Weekly roundups
• Company mentions
• Industry news

How can you ensure that your audience engages with this content?

Ensure your posts have all the persuasive checks and balances.

Coming up with a content strategy is half the battle.

You still have to ensure that you create the types of posts that make your audience want to share and engage.

Some tips for creating posts that captivate and inspire action:

• Use solid visuals
• Don’t be too formal
• Keep it short and snappy
• Ask a pertinent question
• Be human
• Have a clear call to action (I would be careful with simply asking people to like or comment)

3. Create a Facebook Group for Your Most Engaged Audience Members

Facebook is about building communities. A tightly-knit group is the closest you can get to it on social media.

A whopping 400 billion people use Facebook groups.

You’ve got two community options:

1. Start your own group.
2. Join a highly engaged and relevant group that serves your business goals.

We’ll focus on number 1, as it is the best addition to your Facebook marketing arsenal.

You can use it to listen and engage with your brand advocates.

Before we get into the steps for building your group, let’s talk about the reasons you may want to start your own group.

Most people form groups around:

• Their brand/business
• Their products/services
• A specific lifestyle e.g. a book club or a journalling club
• Specific topics e.g. a content marketing group

Of course, these aren’t your only options. As long as you can rally a group of people for a common goal, you’re good to go.

I’ve found that the most valuable groups for business are those that are either brand-specific or product-specific.

Here’s why.

You can use a branded group to build and nurture a community around your business. It also makes for a powerful tool to market your products/services.

Similarly, a product-specific group is geared towards helping customers get the most out of a product or service that you offer.

It’s all about customer success, retention, and loyalty.

You can do live coaching sessions, live Q&A’s, personal implementation feedback sessions, and accountability systems in your groups, to ensure that customers receive the transformation that they paid for.

Let’s get into the steps for creating a group.

Step 1. Create and Name Your Group

Find the option that says “Create Group” to begin the process.

It’s easy to find from your homepage.

After you click on this tab, you’ll be prompted to name your group.

Step 2. Create a Description

Write down your value proposition in your group description and lay down clear rules for posting in the group.

Pro Tip: Pin your rules post at the top of the group feed. It will guide new members to act appropriately.

Also, set up your group’s privacy settings properly.

Step 3.  Invite Engaged Audience Members to Join

Depending on the type of group, you may have to incentivize people to join.

However, with most groups, the promise of community and support is enough to get them on board.

But in case you need some incentives, you can:

• Have an actual launch for your group. Why not turn it into an event? You can set up an email capture form to get people on a notification list.
• Offer a welcome gift to new members. It could be a coupon code, an ebook, or anything related to your business.
• Offer a bonus referral gift to anyone who recruits other members.

Step 4. Ignite Conversations Relevant to Your Industry

Great conversations help boost post engagement. Don’t solely promote or sell your content and products.

Other ways to increase engagement in Facebook groups:

• Consider giving active members of your groups admin/publisher status so they can help nurture the group.
• Do live Q&A’s
• Create challenges for group members

Step 5. Create a Content Strategy for Your Group

This can include creating content themes and inciting user-generated content campaigns. User-generated content actually drives 6.9x higher engagement than brand-generated content.

For example, you can set a designated topic or engagement theme for each day.

Melyssa Griffin’s group does this very well:

Step 6. Moderate Your Posts

Moderate all of the posts in the group and have a zero tolerance policy when it comes to spam.

You want your group members to have the best possible experience, so weed out the spammers quickly.

This is a lot easier when you establish in your group rules what qualifies as spam.

So, that’s it for setting up a group.

I want to warn you though: Groups require a time commitment. You’ve got to show up to welcome new members and encourage discussions.

Also, as groups grow, engagement decreases. At this point, you may want to consider segmenting larger groups into smaller, more focused ones.

Some people completely dismantle groups with tens of thousand of members because of poor engagement.

You don’t want that.

4. Use Organic Post Targeting

Targeting isn’t limited to Facebook Ads.

You can target your organic posts to make sure that they reach the right people.

While it’s been around for a while, the feature has gotten more useful with the decrease in organic reach of quality content. You can serve your post to relevant customers based on their age and location.

Your post has to at least target 20 people. You might get below this threshold if your page only has a few thousand fans.

Here are the steps to get started with targeting.

Step 1: Enable the Targeting Feature on your Page

Head to General settings to enable targeting from your page settings.

Step 2: Create Your Post and Customize Targeting Options

Dig into your Facebook Insights for data about your audience and choose targeting parameters based on your goals.

When you create your post, click the “Public” setting under your page name, and you’ll see the option to set a “restricted audience.”

Select “Restricted Audience”, then set the age and location you want to reach. This is especially useful for local businesses or those with multiple target audiences.

Step 3: Run Several Targeted Posts Using Different Parameters

This is so you can test how your content performs for different audiences.

Step 4: Check the Results

Hop on Facebook Insights and check your results. Did the organically targeted post perform better?

Compare these social media marketing results with your average engagment rate. Also, figure out the targeting parameter that’s performing better.

In social media examiner’s Experiment with Organic Targeting, a smaller page performed better than a larger page.

But, results will vary based on your audience.

5. Post When Your Competitors Are Asleep

When is the best time to post on Facebook? There’s no easy answer.

You need to consider:

• Your location and that of your audience
• Your audience profile (age, interests, occupation, etc)
• The type of content that you create
• The scheduling tools that you have at your disposal

CoSchedule reports that the optimal time is between 1-4 PM.

They even broke it down according to the each day of the week:

• Saturday and Sunday at 12–1 PM
• Thursday and Friday at 1–4 PM
• Wednesday at 3 PM

For the most shares and clickthroughs, they’ve cited 1 PM, 3 PM, and 9 AM as the optimal times.

Here are a few more studies and optimal times for any media marketer or business owner to best time good content.

Scratching your head already, aren’t you? Don’t blindly post at any of these optimal times.

Dig into your Facebook Insights. Find out when your fans are online.

Then, conduct your own test.

Post in the off-peak hours (6 PM – 8 AM) with the maximum possible fans online. Your chances of appearing in the feed increase since other Facebook pages aren’t posting during this period.

Here are the results when Track Maven tested with this social media marketing strategy.

Jon Loomer also tried posting links at off-peak hours and had positive results with his organic reach.

The reasons why this strategy is effective (besides less competition) are:

• If you have an international audience, you’ll reach out to fans in a different time zone.
• As your post receives higher engagement, Facebook will distribute the post to more of your fans.

It might even boost post views over the newer content published during peak hours.

Note: You can monitor the social media marketing posting strategies of your industry competitors using Fan Page Karma.

6. Post the Content Your Users Like

Links have work better for driving traffic. Sometimes.

Fred Alberti found that pure links generated 82% more page views than posts with photos and links in the caption.

Photos have become an unpopular post type with users, and hence, with marketers.

My recommendation is to post all types of updates that add value for your fans, be it links, images, polls, Facebook Lives, Facebook Stories, or even Facebook Watch videos.

Don’t stick with one content form into another just because a certain type of post is (currently) performing better on Facebook. Just like Google Facebook updates its algorithm regularly.

Instead, analyze your data from Facebook Insights to find the type of posts that resonate with your audience.

If you can, try serving value in the types of content that your audience likes.

You can also ask your audience what they prefer and respect their choice.

Simply create a poll within your facebook page:

Post your question.

You might be surprised by the results! Don’t for get to test new features when they come out.

Facebook Watch, for example, drove tons of traffic when it was first released and a lot of marketers are still not using it!

7. Publish Videos Natively on Facebook

In recent years, there has been a shift to video content.

Facebook Watch views top 1.25 billion monthly users.

Facebook tends to favor video updates, causing media marketers to use more video blog post content.

Native videos are one of the strongest performer in the news feed.

The video plays silently until a user clicks on it. It’s important that your video is high quality from the first frame. It also needs to capture attention, even without sound.

Here are some tips on getting started with Facebook Videos.

To further engage the video viewers, you can add a call-to-action (CTA) to visit your website or a destination of your choice. This can be included in the final frame, or you can boost the video and use Facebook’s Ad CTA buttons.

AdExpresso found that “Learn More”, “Shop Now”, and “Sign Up” are more popular.

You also get rich video insights, so you can find out what is working with your audience.

If you want, you can pin a video to the top of your videos tab on your Facebook page. Just click on “Feature this Video.”

BuzzFeed got 1.7 million views for a featured video.

The featured video also appears prominently below your About section. Social Media Examiner used it to promote their upcoming event.

You can also embed the video in a blog post. It’ll make for a good multimedia experience for your blog audience and it can also increase the engagement on the Facebook post.

But, can you embed videos from YouTube or should you upload them directly on Facebook?

Naturally, Facebook favors native uploads over embedded videos from YouTube or any other third party. A business owner should not be intimidated by this media marketing strategy.

This SEJ study was performed for two weeks on three Facebook pages – Search Engine Journal, Stunning and Interesting Facts, and Did You Know.

Here is a detailed breakdown of the numbers.

Native videos also offer a better user experience and are usually cheaper to promote.

You can use native videos for Q&A’s, product launches, and co-creating with other targeted users.

8. Test Your Posting Frequency

How often should you post on Facebook? Well, it depends.

Massive websites like Huffington Post, Telegraph, and The New York Times publish a huge amount of content every day. They also push their content aggressively on Facebook.

For the average brand, this isn’t realistic.

Don’t be tempted to post 20 times a day.

Engagement actually decreases when you post too often.

The rule of thumb is to keep it between 1-3 posts/day, depending on your following.

Here are a few takeaways on the frequency of posting for social media marketing on Facebook:

• Avoid posting more than the recommended one to three times a day. It can overwhelm your audience.
• You can post more often at widely different times if you’ve got an international audience. That’ll help you reach out to different segments of your audience (who live in a different time zone or log in to Facebook occasionally).
• Always post high-quality content. Engage your audience with humor, inspirational, and educational content.
• You can be successful, even with a higher posting frequency, by providing great content variety. Mix your posting schedule and post types.
• Test your page frequency. Only your data can reveal your audience’s exact response.

9. Partner with Other Facebook Pages in Your Niche

Awhile ago, I shared a case study on how I used Instagram to earn $332,640 in 3 months. I struck deals with Instagram influencers (having a huge following) to post links to my landing pages.

You can use a similar strategy on Facebook.

I reached out to Facebook Pages having less than 30,000 likes, for my Nutrition Secrets project. I offered a shoutout for shoutout deal to Facebook pages in my niche (about 1 in 10 pages accept such requests).

This helped me to increase the number of likes on the Nutrition Secrets Facebook Page. Any business owner will appreciate the simplicity of this media marketing strategy.

Similarly, have a look at the Facebook pages of media websites like Huffington Post and Elite Daily. They both have millions of Facebook fans and a similar audience (for certain types of content that they publish).

They share each other’s blog posts on Facebook regularly. This boosts post views for both parties while providing good content they didn’t need to create. This is simply smart media marketing.

Here is an example of a Huffington Post blog post shared by Elite Daily’s Facebook page.

And, here’s an Elite Daily blog post shared by Huffington Post.

Wired and Refinery29 also seem to have a similar partnership.

To achieve good results from this strategy, you’ll need to strike deals with pages that have tens of thousands of likes.

This means you need to have a solid influencer outreach strategy.

Here’s what you need to consider:

• Is your target influencer the right fit, contextually? Your brand needs to resonate with their audience. Promoting your brand to a misaligned audience won’t have an impact.
• How much reach do they have? Your influencer doesn’t need millions of followers. They just need a solid enough reach to make a difference.
• How much authority do they have? It’s critical that your influencer has enough influence to inspire action among their audience.
• What’s your leverage? If you’re targeting someone with a massive following and authority, you need to have something just as valuable to offer.

10. Use Word-of-Mouth Marketing to Grow Your Brand

There’s no better way to generate buzz for your brand than to turn your customers, employees, and fans into advocates.

Word-of-mouth marketing is the practice of leveraging devout fans to spread the word about your business.

Think about brands like Apple, Microsoft, and Nike.

They are known for their die-hard fans who constantly promote their products and content.

The best part?

Most do it without any paid incentive.

You, too, can leverage word-of-mouth marketing.

Here are some ideas:

1. Reach out to the right people. Engaging your employees is one of the most effective ways of cultivating a culture of advocacy. Give them a reason to rave about your business!
2. Offer rewards and loyalty points to customers.
3. Give referral bonuses for recruiting more people into the network.
4. Have top-notch customer service. You can use Facebook Messenger bots to communicate and provide value to customers.
5. Create special brand content that your advocates can share with their networks in real-time.
6. Always measure the effectiveness of your advocacy program. You can track sales from referral links, engagement on branded content, and the overall performance of your advocates.

11. Put Your Email List to Work

Do you ever wonder how I receive hundreds of shares and comments on every blog post I write?

It’s triggered by my email subscribers.

I simply email them, informing them about my new post. They kick off the interaction and sharing on every post.

Jay Baer shows us the similarities between an email list and Facebook fans.

So, how can you inspire social actions from email?

Simple social media marketing suggests starting by adding Facebook share buttons to your email newsletters. Some email platforms, like Mail Chimp, make this easy.

Otherwise, you will need to create an HTML version of your email and create custom code for the share buttons.

Here’s how:

Convince and Convert further recommends sending out your popular and interesting status updates to your email list on the same day.

This increases reactions and comments on the post and drives engagement on your Facebook page.

You can also combine this email list with the Facebook group strategy.

Ask your subscribers to join exciting conversations on your exclusive Facebook group.

Killer Strategy to Increase Facebook Shares

Say you already have a few hundred social media shares on your post. How would you like to increase the number of shares to a thousand?

You need to plan a strategic email outreach campaign to influencers, transitioning from just a good content strategy to boost post views.

The guys at Vero devised such an outreach for their email marketing best practices guide.

The result?

They have 10,000+ shares on the guide.

12. Run Contests to Drive Facebook Organic Reach

Facebook contests are a simple way to increase your presence quickly.

But it’s a little more than just luring fans with a free gift.

Here’s what it entails:

Step #1: Set a Goal For Your Contest

Do you want to increase engagement? Grow your fan base? Generate more leads?

Whatever you decide, ensure that it is specific and measurable.

Step #2: Select What Type of Contest You’ll Run

If your goal is to generate leads, then your entry method should include a mechanism to capture those leads, for example, an email grab.

If your goal is to grow your Facebook fan base, you can require participants to follow and like your page to enter the contest.

Do you see how your method of entry should be tailored to your goal?

Step #3: Determine the Rules of Entry

Before you do so, be sure to check out Facebook’s guidelines for running contests and challenges.

You’ll still be required to set your own rules for the contest.

Simply write up a brief letting participants know how the winner will be chosen, who’s eligible to enter, and the details of the prize.

Step #4: Decide How to Select Winners

With most contests, the winner is usually chosen randomly.

If your promotion is a challenge, then you will need someone or a group of people to judge the entries. Alternatively, you can have a voting system to pick a winner.

Step #5: Choose a Prize and Develop a Promotion Strategy

This is where most brands fail miserably.

If you don’t pick your prize carefully and promote your contest, there’s a good chance it will flop.

Always pick a prize that is relevant to your business so you avoid attracting people who are in it just for the freebie.

Here are some ideas for promoting your contest:

13. Share Posts From Your Facebook Page on Your Facebook Profile

This strategy is for avid Facebook users. You should have at least 1,000+ friends on your personal Facebook profile to drive significant results.

The strategy is simple to boost post views.

You first share a post on your Facebook page. Then, you share it from the page on your personal Facebook profile.

WPChronicles increased their reach from 5 people to 134, by using this strategy.

Keep in mind, this strategy isn’t scalable and you might annoy your friends if you do it to much.

However, you can use it occasionally for posts that add value to your Facebook friends.

Pro Tip: If you just started your Facebook page, you can quickly build your first 100 fans and get social proof. Just use the “Invite Friends” feature.

This feature can also be used to grow your Facebook page from your email list. It isn’t available to all Facebook pages, though.

Using it is simple. Upload your contacts from MailChimp, Constant Contact, or any other of the email services. Facebook will find them and ‘suggest’ that they like your page.

14. Drive Organic Facebook Traffic With Hashtags (Used Carefully)

We’re all familiar with hashtags and how they work.

But what’s the deal with them on Facebook?

Do they have impact on a post’s reach?

Let’s see.

BuzzSumo analyzed more than 1 billion Facebook posts from over 30 million pages.

Their study seems to agree with the general consensus that Facebook users are prone to hashtag fatigue.

Posts with hashtags performed worse than those without.

Does that mean that marketers shouldn’t use hashtags on Facebook at all? Not exactly.

There’s a lot of utility in Facebook hashtags.

It’s a matter of experimenting with relevant ones to see what works in your industry and for your audience.

They should also be used in moderation — one to two hash tags maximum.

Why so little?

Post Planner reported interactions are highest when one to two hashtags are used.

While the consensus is that you shouldn’t hashtag everything, Facebook is still built to accommodate their use.

This means that you can get quite a bit of functionality out of them without adding hashtags to all your posts.

Here’s how.

Create Your Own Hashtags

There’s no special protocol for creating hashtags.

Anyone can do it.

I recommend making your hashtags unique to your brand so it doesn’t get confused with anyone else’s. It’s also smart to use the same branding style hashtags on all social media platforms so there’s familiarity across channels.

Pro tip: Use your branded hashtags as a metric to track your brand equity on Facebook. Their popularity will give you a good indication of how many people are buzzing about your business at a given time.

You can also point your audience to the URL’s of specific hashtags so they can participate in the relevant conversations.

Use Hashtags to Make Your Facebook Group Easier to Navigate

Facebook creates a unique URL for each hashtag used. This means that you can use them to search for content.

This is particularly useful in groups when you don’t want evergreen content to be buried. Simply hashtag them so users can continue to refer to these content pieces by conducting a quick hashtag search.

For example: If you create content themes like I’ve recommended, your users can find all published content for each theme by searching for the unique URL.

Take Advantage of Facebook Trending Topics

Ever heard of newsjacking?

It’s when someone piggybacks on a trend to gain exposure for their brand.

We’ve seen it is best to use hashtags sparingly.

But if there’s ever a prime time to use them, it’s when they link to a trending topic. This way, you tap into the traffic and increase your exposure.

I must warn you: This strategy requires caution. You don’t want to be hopping on a trend that may do you more harm than good.

15. Go Against the Grain to Stand Out

Listen:

A big piece of the organic reach puzzle is competition.

You have to fight for the attention of your audience.

Want to know the best way to always be ahead of your competitors?

Find your differentiating factor and flaunt it.

Both your visual and written content should stand out.

Some pro tips for your visual content:

• Avoid blues and grays at all costs. These colors are dominant in Facebook’s theme which means you’ll morph into a user’s news feed. You want to use colors that will stop someone in their tracks. Red, yellow, and orange are great options.
• Create multiple visuals per post and A/B test to see which one performs better. After you’ve conducted several tests for your posts, you’ll begin to see a pattern emerge. Your audience likely responds to a few designs better than the rest.
• Add call-to-action buttons on the actual image. This is because you want as many visual cues as possible to let users know that they should “Click Here.”
• Don’t use stock photos. Transparency and authenticity matter on Facebook. Create your own images to humanize your brand and share visuals your audience can connect with.
• Capture and keep attention with short captions on your visuals. Posts with 80 characters or less receive 66% higher engagement.

• Ask questions. Posts with a question have higher engagement than those without.

16. Take Advantage of New Facebook Features

Facebook’s constant app updates are no secret.

The changes come fast and frequently.

But here’s the thing:

They may fly under your radar if you don’t make it a priority to stay informed. That’s because new features are almost always released in different segments of the platform at different times.

You can take advantage of these updates.

When you get in on them early, you get the early mover’s advantage. This means that you can master it faster than anyone else and tap into the new capabilities for the benefit of your business.

Some recent updates that provide golden opportunities:

• Facebook Messenger Bots: You can use these to engage with users and persuade them with targeted messenger sequences.
• 360-degree Photos and Videos: This gives you the ability to capture a 360, panoramic view. You can use this to showcase the human element of your brand by capturing group shots, events, workspaces, and more.
• More Intuitive and Flexible Video: Users no longer have to manually tap to play a video. In addition to the autoplay update, you can now watch a video while still scrolling through your news feed. The video will automatically minimize at the corner of the screen.
• Facebook Stories: If you’re familiar with Snapchat and Instagram stories, you’re no stranger to this format of visual content. The feature is driving a ton of traffic and engagement.
• Facebook Offers: You can create and share coupons, discounts, and other promotional offers on your Facebook business page. These Offer Ads can even be created to work in combination with other Ad campaigns. You can also track how they perform in ad reporting.
• Facebook Watch: Facebook Watch is a streaming video tab inside Facebook that offers viewers access to longer-form videos from creators.
• Facebook Marketplace: It’s not just for selling items around your home, Facebook Marketplace can drive business as well.

17. Create an Effective Facebook Paid Marketing Strategy

You must be wondering, “I thought this was about organic traffic?”

Here’s the thing:

Paid reach can funnel into your organic reach and extend the lifecycle of your posts.

This means it will be shown to more people and users will be able to interact with your content for a longer period of time.

How is this possible?

It’s simple.

People can still see your post even though they weren’t targeted through paid distribution.

The audience that you pay for may decide to share and engage with the post. In that case, it will gain an organic reach when their audience also engages.

Now let’s get into how to run effective paid promotions for your posts.

Step #1: Install the Facebook Tracking Pixel on Your Site

The Facebook pixel allows you to track the specific actions taken on your website and other landing pages.

Better yet, it allows you to build custom audiences so you can retarget people who’ve visited your website.

If you havn’t installed it yet, go to your “Ads Manager” or “Power Editor.”

You’ll be prompted to create a Pixel if you don’t have an active one.

After you’ve created your Pixel, you’ll receive a tracking code that you have to copy and paste into the header of your website.

To easily place the Pixel on your website, you can do one of two things:

1. Use Google Tag Manager to place the code in your title tags without messing around with your website’s HTML files.
2. Use a WordPress plugin called PixelYourSite. After it’s installed, get your Pixel ID from your Ads Manager and simply copy it into the settings of the plugin. There’ll be no need to play with codes and title tags.

And that’s it!

Do this once, and you’re good.

Step #2: Gain Traction Organically Before Paying

We’ve seen how organic and paid reach work hand in hand.

This is an effective way to ensure that your ads reach more people at a cheaper cost.

Some tips for organic promotion:

• Share your post multiple times on Facebook. Make sure you vary the format as well as the time that you publish.
• Reach out to influencers to share your content with their networks.
• Post to other Facebook pages and groups where you’re allowed to.

Step #3: Create Your Ad or Boost Your Post

You can either run an official Facebook ad or a boosted post campaign.

At first glance, they appear the same.

So what’s the difference?

A few things.

• Ads are created using your Ad Manager while boosted posts can be run directly from your business page.
• You must first publish a post on your page to boost it whereas an ad does not need to be on your page.

This means the strategy of promoting posts organically first, is best suited to boosted posts.

Let’s get into the details.

How to Boost a Post on Facebook

First, find the “Boost Post” button under your post.

Select a goal:

Narrow down your audience.

You can opt for:

• People who like your page
• People who like your page and their friends
• People who you choose through targeting

Set your budget and duration of your campaign.

Finally, ensure that your Tracking Pixel is turned on.

So that’s it for boosted posts.

What about actual Facebook ads? The concept is not much different.

Put these steps into action.

Step #4: Create your Ad using Ads Manager

Head to Facebook Ads Manager.

Select an objective for your campaign.

You have way more options than a boosted post.

But you can only select one objective.

Step #5: Define Your Targeting Options

You can either:

• Create a custom audience: To reach people who’ve already engaged with your business. For example, you can import your email list to form a custom audience.
• Create a lookalike audience: To reach new people who are similar to an audience you already have elsewhere.
• Use a saved audience: If you’ve run ads in the past, you can use the same audience.

Select your ad placement.

Set your budget and schedule.

Format your ad, write a click-worthy caption, and add an eye-catching image.

After you’ve finalized the creative elements, you can place your ad order and you’re set to go.

Pro tip: Read this post on how to make your Facebook ads better.

Step #6: Use Retargeting

Have you ever visited a website, and ten seconds later, be shown a Facebook Ad from that very website?

Chances are you have.

When marketer’s abuse it, this could get annoying for a consumer.

Imagine continuously been shown ads for a product you already bought or a website you were never really interested in.

In any event, this is still one of the most powerful tools in a marketer’s toolbox.

It’s where you’ll experience the full capability of the Facebook Pixel.

If you implemented Step 1, yours should be fired up and ready to go.

So, how does retargeting work?

It allows you to target your ads to people who’ve demonstrated an interest in your business.

Here’s a visual representation of the process:

As you see, this is brilliant for recapturing lost leads.

The whole premise is that it’s easier to convert someone who’s already engaged with your business rather than a total stranger.

Now:

Your retargeting ads are set up with the same steps that I detailed above for a normal ad campaign.

Your targeting is the only variant.

Something to keep in mind: Retargeting campaigns take some time to gain traction. Set a goal, decide on a time frame, and commit to running your ads for the duration of that time frame.

Step #7: Determine the ROI of your Facebook Ads

Let’s talk about results.

Facebook campaigns aren’t difficult to set in motion.

Yet, many marketers don’t see the results that they hoped for.

But here’s the brutal truth:

Unless you track your ads, how much they cost, and the return you’re getting, there’s no way you can keep optimizing your performance.

So which metrics should you be tracking?

• Conversion rates
• Number of times an ad has been served to a user
• Return on dollar investment
• Click Through Rate (CTR)
• Cost per Click (CPC)

These are all available in your Power Editor with Facebook’s Ad reporting function.

Analyze your results and work towards improving them.

18. Harness the Power of Facebook “Dark Posts”

Facebook “dark posts” have been around for a while.

Yet, they’re one of the most underutilised marketing tools.

Is the concept as sinister and shadowy as the name sounds?  A bit.

“Dark posts” otherwise called unpublished posts are news feed style ads that don’t get published to your news feed. This means that they won’t be found on your timeline or in your fans’ feed.

So what’s the point?

You can:

• Create as many ads as you want without turning off your audience
• Split test several elements of your ads to select the highest performing variations
• Decide to expose only the high impact ads to your organic audience and be confident that they’ll perform
• Stay in Facebook’s good graces. Your page will be less promotional which is what Facebook’s algorithm favors
• Personalize your ad copy for different segments of your audience

Now that you know the benefits, here’s how you can put unpublished “dark posts” to work for your business.

Head to Ads Manager, then follow these steps from Facebook.

You’ve created an unpublished post, aka a Dark Post.

19. Grab Attention and Inspire Action with Persuasive Copy

If you’ve had any success on Facebook, you already know that the creative elements are the variables that matter.

What does this mean for your Facebook strategy?

You need to test different aspects of the creative. This includes split testing your copywriting and visual elements to find the highest performing combinations.

It will serve you well for both paid promotions and your organic reach.

We’ve already been through the visual elements.

So let’s talk about copy.

The purpose of persuasive copy is to:

1. Improve Your Click Through Rate (CTR)

CTR refers to the number of people who click through to your website after they’ve been served your ad.

If it’s low, that’s a pretty good indication that your ad copy and visuals need work.

CTR is not a metric that will make or break your media marketing performance, but you also don’t want to get it wrong.

That would mean leaving a better result on the table.

2. Lower your Cost per Action (CPA)

An action will depend on what your conversion goal is.

It could be:

• Video views
• App installs
• Ecommerce store visits
• Page visits
• Shares, comments, and likes

Any action that you want users to take when served your content comes into play here.

The less it costs you to drive these actions, the higher your conversion rates.

So, what does persuasive copy have to do with CPA?

Well, users will only move on a solid call to action (CTA).

In turn, the strength of your CTA’s depend on your copy.

How to Craft Compelling Facebook Call-Actions That Convert

• Always tailor your CTA to your conversion goal. Generic, one-size-fits-all copy won’t cut it.
• Use exclusivity to amp up perceived value. This goes hand in hand with urgency. In fact, words used to convey exclusivity can also be used to drive urgency.
• Create urgency to give users an extra push. Think of relevant words and phrases that evoke a sense of now. The fear of missing out (FOMO) will kick in and users will have a greater chance of taking action.
• Eliminate weak verbs like download, save, learn, and find out. These lack the energy and punch to get people excited. If you must use them, add urgency words to modify. For example: CTAs with “Now” at the end always convert better than those without.
• Don’t get caught up in the rules. Yes, the tips above have been proven time and time again to generate results. But your audience and what they respond to is what matters. The other elements in your content also factor in so don’t look at call to actions in isolation.
  

20. Focus on Value and Don’t Worry About Reach

As a marketer, everything comes down to conversions and ROI, Right?

The organic reach of your posts on Facebook is like a secondary metric.

Jon Loomer puts it perfectly.

If you go after reach rather than valuable content, you’ll be trying to game Facebook’s algorithm.

Deja vu?

Remember Google cracking down on black hat SEOs trying to game their search results?

Every platform wants to improve the experience of their users and increase engagement.

So, don’t go around chasing Facebook’s organic reach.

Instead, share every post with an objective.

• With links, you want to get clicks and drive traffic to your website.
• Status updates should be focused on engaging with your audience and getting comments.
• Share graphics to inspire your audience and get engagement.
• Share videos to primarily get video views. The CTA in the video can be used to drive traffic to your website.

The organic reach of your page is not the best performance indicator.

So while you may want to amp up your game, you need to consider how much reach is enough to justify the time and effort it takes to build your Facebook assets.

Write down the goals you want to achieve through your Facebook page.

Consider :

• The size of your business
• The scale of your operations
• Your objectives
• Your audience
• The ROI of increasing Facebook reach

Only then should you devise a Facebook marketing strategy around these goals.

Choose the metrics you’ll use to measure your results.

Don’t let algorithmic changes dictate your marketing strategy.

Conclusion

Facebook is a brilliant marketing tool.

There’s no doubt about that.

The number of businesses that actively use the platform continues to increase by millions, year over year.

But Facebook is not without its challenges.

The influx of published content has led to a downward spiral in organic reach, and the competition for news feed space is fierce.

Things that were once done on autopilot, now require significantly more effort and due diligence.

Will organic reach continue to plummet?

Or will it improve?

Nobody really knows what the future holds for organic reach on Facebook.

Either way, our task remains the same.

We have to get creative in our social media marketing and provide the highest quality content to our audience.

If you implement the strategies that I share in this post, you’ll be well on your way to improving your organic reach.

You’ll also be more skilled at navigating Facebook’s ever-changing platform.

What is your Facebook page’s average organic reach? What strategies are you using to combat organic reach decline on Facebook?

The post 20 Secrets to Boost Your Facebook Organic Reach appeared first on Neil Patel.

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Google Places is the service provided by Google to allow users check various local businesses that are available in certain areas. You can even check the local businesses that are scattered within a certain distance range from your location. With this service, the users can easily find the places that they are looking for in a certain area, such as hotels, public transportation, restaurants, gas stations, parks, and so on. The good thing about this service is that not only it is available for general users, but website owners can also use the API to show Google Places locations on their website.

However, without any proper tool to do, you won’t have much option in how you would display various local businesses on your website. It would be difficult for you to customize how the page will look, or how the users can search for various places using your website. This is why you have to use a good tool to do this job properly.

Everest Google Places Reviews plugin is the right tool that you can use. This is a premium plugin that you can use to showcase various business places right on your website, with various customization options available. It is very easy to install, and it is natively integrated with Google Places API, so that you don’t need to manually connect to Google services when you use this plugin.

What Is Everest Google Places Reviews Plugin?

This is a premium WordPress plugin that basically allows you to create a page that will show certain business reviews on your website. So, if you want to showcase to your audience several best businesses in certain areas, you can use this plugin to do that. There are various customization features that you can use once you install this plugin, and you can edit the look and feel of the review pages according to your preferences.

You can choose which reviews to show, how many stars that the businesses have, and you can also add a search function that allows users to search for more services on your review pages. You can include as many reviews as possible on your page, and you can change each element of the page using the inbuilt configuration, so that your page will look the best.

While Everest Google Places Reviews plugin offers various features that you can use, here are some highlighted features that you will get once you install this plugin on your WordPress platform:

• Unlimited places or locations that you can display.
• Layouts for business reviews in the form of slider and list.
• The option to show only 5-star reviews.
• Allows users to search on your review page with auto-complete feature.
• Various templates, headers, and badges to choose for the reviews.
• Responsive floating review functionality included.

And much more. Those are just the highlighted features that you can use once you install this plugin on your website. There are still so many features available.

Where can you use Everest Google Places Reviews WordPress Plugin

For businesses relying on Google’s local search traffic, they understand how important Google Place data are for building trust. Some of the applications of using this plugin includes…

• To display your business (Hotel, Restaurant, Shop) and /or brand’s google reviews on the website
• To display places reviews on a directory website or place / location search website
• To display only 5 star or filtered google reviews on your website
• To allow your website visitors to give review on your business

Main Features

Below are the detailed explanation for some of the main and highlighted features offered by Everest Google Places Reviews plugin. Go through these feature explanations to know more about what you can get once you decide to install this plugin on your website.

Unlimited Places Or Locations

When you create a review page using this plugin, you can choose how many places or locations that you want to display on your page. Whether you want to display only 5 reviews, or you want to display 100 reviews, it is up to your preferences. Of course, the more locations that you display, the more convenient it will be for your visitors to browse these places on your website.

Layouts For Business Reviews (Slider And List)

There is also the option to turn on the business reviews, which, if you do, will allow you to display online business places on your page. In this way, your users will not have difficulty in finding relevant businesses that they want to know. You can display the business reviews in the form of a slider and a list. You simply need to choose which layout to use for your business reviews in the configuration settings.

Show Only 5-Star Reviews

Many people wouldn’t want to visit a place that has mediocre ratings, or less than 4 stars. Moreover, some people will always prefer to choose a place with 5-star ratings to ensure that they get the best service out of their money. To cater for this need, Everest Google Places Reviews plugin allows you to show only 5-star reviews on your page, eliminating places and locations that have less than 5-star ratings from the display.

Search Reviews With Auto-complete Feature

Even though you limit the number of reviews that you display on your review page, you can still allow users to search for any business that they want to know via the search function on your review page. Yes, this plugin has the search function that allows the users to freely search any business place or location with auto-complete feature. It means that they can get relevant suggestions for the searches whenever they need it.

Various Review Templates, Headers, And Badge

Aside from customizing the entire review page, you can also customize some elements that belong to the review page. For instance, the review template, header, and the badge that you use. For each review, you can customize it in any way that you want. This gives you the freedom to tweak the look and feel of the reviews on your page.

Responsive Floating Review Functionality

There are two ways to display the Google Places reviews using this plugin. The first way is to display them normally as you would display any page. The other way is to use the responsive floating review functionality. When you use this feature, you can display your reviews floating off-canvas of your main page. However, it still retains its best view due to its responsive nature, meaning that it can be displayed properly for any device that your visitors use.

Additional Features

While the main features are already impressive for this plugin, there are also additional features available, which make this plugin even more awesome in its current state. The additional features that you can enjoy after you install this plugin include:

• Advanced Options. There are various configuration options that you can choose in this feature. With this feature, you can limit the description text, hide reviewer image, enable cache settings, hide/show description, and so on.
• Rate Us Button. With this feature, you can easily ask your audience to rate your business right on the review page. In this way, you can also increase your business ratings and feedback easily.
• WordPress Compatibility. This plugin is compatible with various versions of WordPress. So, you don’t need to worry about updating WordPress to the latest version just to use this plugin. Even if you use the old version of WordPress and don’t want to update your WordPress platform, you can still use this plugin without any problem.
• Lifetime Support. By purchasing this plugin, you get the lifetime support from the plugin developers, meaning that any time you encounter any problem with this plugin, you can easily request a support from the developers, and they will help you fix the problem.
• Free Upgrades. This plugin comes with free upgrades, meaning that you don’t need to spend more money just to upgrade this plugin. Once you’ve purchased it, it’s yours forever, and you get the upgrades that are released by the developers free of charge.

Final Thoughts

This premium plugin is worth a try if you want to show various business locations and places on your website without much trouble. With a small one-time fee, you can install this plugin and start creating the review page that is fully customizable. You can tweak each element of the page, and show only reviews that you want to show to your audience. With its free upgrade and lifetime support, this is one of the best investments that you can spend to improve your business reputation online.

The post Everest Google Places Reviews Plugin – An Easy Way To Display Google Places And Business Reviews On Your Website first appeared on WP Daily Themes.

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With roughly 350,000 new tweets appearing on the platform every minute, building engagement via Twitter can feel like an uphill struggle. 

To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. 

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.

What Is a Voice Tweet?    

Voice Tweets allow you to record your voice as an audio clip and send it in a tweet. Here’s a rundown of how it works. 

• You can record up to 140 seconds of audio.
• If you need longer, that’s OK. Keep talking, and a new voice tweet starts recording automatically. 
• Click or tap the “done” button to finish recording. 
• Send your voice tweet(s) from the composer screen, just like you’d send out regular tweets.
• Twitter uses your current profile picture as the placeholder image for the audio. Users click on this image to hear the audio attachment.  

Users can then listen to what you’ve got to say and engage in their preferred way, whether it’s typing out a reply, sharing your message, or clicking through to your website. Think of voice tweets as your opportunity to stand up and make sure you’re heard among a sea of 280-character tweets.

There’s one thing to bear in mind before you start voice tweeting, though. The picture attached to a voice tweet won’t change, even if you later change your profile picture. 

Ensure you’re happy with your photo before you start voice tweeting. This keeps your messaging consistent and makes it easier for users to find you again in the future. 

Can Everyone Use Voice Tweets?

Not yet, no. It’s only available through the OS app for Twitter, but if you’re running Android or desktop Twitter, don’t worry. Voice tweets are coming your way. 

• You can’t quote or reply to tweets using voice yet. It’s only available for original tweets. 
• If you have a lot to say, you’ll need more than one thread. Threads are limited to 25 voice tweets. 
• Need more space than 25 tweets? You might be better off making a short YouTube video and linking to it through a tweet. 

Voice tweet transcripts aren’t available yet, either, but Twitter plans on rolling out this feature to ensure more people can enjoy voice tweets going forward. 

Can you use voice tweets for DMs? Not right now, though if voice tweets prove popular, we can probably expect a rollout in the future.

15 Ways to Use Voice Tweets

Ready to use voice tweets but not sure how to get started? Here are 15 ways you can use the Twitter voice feature and tips for creating effective voice tweets. 

1. Improve Brand Personality 

How would you describe your business in three words? I ask because these three words are key to defining your brand’s personality.

Your brand personality matters. It defines how people perceive your company, and it influences which words come to mind when someone describes your business.

Can voice tweets help you build the right personality online? Yes, because it all comes down to authenticity. Eighty-six percent of customers opt for companies with an honest, upfront, and authentic identity, and voice tweets instantly make your brand feel more real and sincere. 

Here’s how to improve your brand personality using voice tweets. 

• Appoint one or two team members to record voice tweets. Ensure their tone matches your goals. For example, if you’re a B2B company, choose an eloquent speaker.  
• Review your voice tweet engagement. Are people sharing your tweets or responding to them? If not, consider reevaluating what you’re tweeting.

How do you want people to describe your brand? Use voice tweets to reinforce this message.

2. Advertise Your Business

If you don’t use Twitter, you’re missing out on a significant marketing opportunity. 

• Twitter has over 330 million active users and counting. That’s a massive number of people logging in every day, and there’s no limit on who you can reach if you target your ads effectively.
• Once they follow a brand on Twitter, around 50 percent of users complete a purchase. 
• Since you don’t pay anything to tweet, it’s free advertising. 

Here are some suggestions for incorporating voice tweets into your strategy.   

• You need to make your point quickly, so keep messages short and simple. 
• Include sound effects or slogans to reinforce your brand message. There’s no need to limit yourself! 
• Finish with a call-to-action (CTA) e.g., directing users to your website. 

Want to upgrade your Twitter profile? Consider “pinning” a tweet to the top of your page. With one click, users can instantly discover your brand and build a connection to your business. 

3. Promote Your Product 

Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. 

How do you get the most from promotional tweets? Well, it’s not just about your actual voice. It comes back to your brand’s voice, too, which is why it’s so important to build a clear, unique, and consistent personality. 

Take MoonPie, for example. They’re successful on Twitter thanks to their distinctive quirky, witty vibe. 

Their tweets catch your attention because they’re unexpected. For example, tweets like this one would translate equally well into a promotional voice tweet because it’s funny and understated: 

Take a lesson from MoonPie. Avoid sounding like every other promotional tweet on the platform by building a distinctive voice, and watch your product engagement grow as a result.    

A final tip. You can also use voice tweets to promote underselling products and services by linking to them in the same thread!

4. Reveal New Features or Products

Marketers already rely on Twitter to launch their new products and services. However, good marketers know how important it is to stand out from the noise and find new ways to attract attention.

Again, voice tweets can definitely help you out here, because they’re an opportunity to showcase what’s unique about you and your product. 

Consider using voice tweets alongside other media, like YouTube videos, to boost the overall user experience. Users are over 80 percent more likely to buy a product after watching a video, so it’s always worth including video tools in your marketing strategy.

Also, according to Hubspot, it’s best to tweet between 8 a.m. and 10 a.m., then between 6 p.m. and 9 p.m. These are “peak” hours, which means there’s a better chance you’ll generate some user engagement than if you voice tweet at, say, midnight.  

5. Announce Brand Giveaways

What’s not to love about free stuff? Everyone loves a good giveaway, so consider using the power of the voice tweet to shout out your latest contest. 

Once you’ve picked the prize, here’s how to talk it up on Twitter. 

• Set a giveaway goal. Are you aiming for more followers, or are you focused on growing your subscriber list? 
• Turn your goal into a CTA. For example, maybe users must retweet your giveaway tweet to enter, or they get extra entries if they follow you on another social media platform, too. It all depends on your goal. 

6. Interact With Customers

Did you know that 64 percent of customers expect companies to interact with them on social media? Personalize the user experience and answer via voice tweets. 

If you make individual users feel like they matter to your company, they’re more likely to choose you over competitors. 

Here’s an example of an engaging post you could turn into a voice tweet. 

7. Act as Customer Service

Dealing with customer service queries? Over 70 percent of users expect companies to respond within an hour. Here’s how to use voice tweets to help.

• Give your customer service the personal touch by including someone’s name in the reply.  
• If you’re only online during certain hours, pin a voice tweet to the top of your profile with a rundown of how quickly you can respond to messages and where else customers can turn to in the meantime. 

8. Clarify Company Policies 

Although you have 140 seconds to play with, voice tweets should be short, sharp, and memorable. In other words, they’re an excellent tool for quickly clarifying company policies. 

• Reinforce key policies through voice tweets e.g., shipping policies, customer service hours. 
• Include links to more detailed social media posts or pages on your website. 

9. Answer FAQs

If voice tweets work for company policies, they work for FAQs, too.

• Run a series of voice tweets answering 10-15 FAQs in the one thread.
• Pin the thread to the top of your Twitter page so it’s easy for people to find. 

End the conversation with another CTA inviting people to respond with questions you’ll answer in the same thread.  

10. Increase Customer Loyalty

I’ll keep this one short and sweet. 

All those questions you answer? Those replies you send? They add up. In time, they build trust in your brand, and customer loyalty grows as a result. 

Put simply, your voice can really grow your business over time. 

11. Invite Customer Feedback

Why not invite customers to share feedback via voice tweet? You can retweet or quote positive reviews and share them with your followers. 

Voice tweets “humanize” product and service reviews for your target audience, which may increase conversion rates in the long run. 

Do you use customer feedback to improve your products or launch new lines? Tell them! You’ll likely boost engagement this way.

12. Share Stories

There’s power in storytelling. Here’s why you should use voice tweets to build your brand, increase engagement, and even grow your follower count. 

• Great stories encourage sharing, liking, and retweeting, which boosts your followers and brand exposure. 
• Stories are an opportunity to stand up for what you believe in and showcase matters to you as a company. This may impress users and encourage them to check out your page.

13. Collaborate With Influencers

Influencers are, well, influential. Users typically respond well to them. With that in mind, why not hire a social media influencer to “take over” your Twitter feed for the day? They might, for example:

• Engage with followers
• Talk about giveaways
• Run contests   

Send them your product and ask for voice feedback. Just make sure you choose an influencer with the same “vibe” as your brand! 

14. Entertain Audience 

At least 60 percent of social media users want entertaining content, which is why it’s so important to bring your tweets to life. Voice tweets can, of course, help you do this. 

• Choose a speaker with a dynamic and engaging voice. 
• Focus on short, surprising anecdotes. Remember, there’s no need to use the 140-second limit for each voice tweet.

Pop-Tarts hits the right note here. Could this post work equally well as a voice tweet? I think so. 

15. Humanize Your Brand

What’s the No. 1 way to build a rapport with your followers? Humanize your brand. Use your voice to show users the real people behind your company.  

• Voice tweets add another dimension to your brand’s identity. 
• Talking allows you to showcase your passion, expertise, and creativity online.
• If you answer questions or interact via voice tweet, you instantly make your followers feel valued.

Voice tweets help users feel like they’re engaging with more than just a machine. This personal touch could be why people choose your brand over another similar company. 

Conclusion

It’s absolutely still worth using Twitter for digital marketing, and voice tweets make it a whole lot easier to define your brand and find your audience. 

Before you start tweeting, choose a strong, distinctive profile picture and decide your brand voice. Once you’ve got this part down, use voice tweets to encourage engagement and humanize your business across social media. 

Need help optimizing your social media platforms? Check out my consulting services to see how I can help. 

Have you used voice tweets yet? How are users engaging with them?

The post 15 Ways to Use Voice Tweets appeared first on Neil Patel.

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