What is the Metaverse? How UX Designers Can Adapt to the Future of Marketing


Immersive design will need to be applied to all forms of UX, even outside of metaverse world-building. This applies to web design, content creation and advertisements too. As the line between the virtual and real continues to blur, designers need to focus on inserting a product, service or advertisement into the metaverse seamlessly. Consumers are much more likely to interact with UX design that feels natural, authentic and consumer-created.


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