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Every color has a certain meaning or evokes certain emotions, and wrong pairings of colors can cost way more than the time you invested to choose them. While some colors like red, yellow, and orange serve to grab attention, neutral colors like white, grey, or baby blue evoke a sense of calm, or create contrast and make things pop. By choosing the right colors to display on your website, you can strengthen brand awareness and influence how people perceive your brand.
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