It’s getting harder to tell what’s real and fake online. A new technical standard from Adobe, Microsoft, Sony, DigiCert and dozens of other industry leaders aims to solve this problem.
We’re living in a time when the general public no longer feels they can trust what they see, hear, or read in the news or online. And, honestly, why should they? We’re hearing daily proclamations about “fake news” and seeing artificial intelligence (AI) tools being used to create deep fake videos, photos, and other media to cause harm or push agendas. Examples include phony videos and images of a former U.S. president being arrested or foreign leaders saying things they’ve never said.
People need a way to cut through the noise; to have a way to differentiate between real and fake media as consumers. This is where the Coalition for Content Provenance and Authenticity (C2PA) comes into play. This specification, which uses public key infrastructure (PKI), takes the guesswork out of authenticating and validating digital files by providing a tamper-evident record that anyone can review.
Intrigued? We’ll look under the hood at what C2PA is, how it works, and why it’s poised to change how businesses and consumers approach content creation and media validation.
Let’s hash it out.