Choosing A Domain Name
In the business of building a large number of Niche sites, domain names are going to likely be your single largest cost, or at least near the top if you are outsourcing most of your work. Domain names are important for many reasons, not the least of which is that you don’t want to be wasting money on poor choice domain names. In this tutorial, I’m going to provide you with the information you need to ensure you are choosing the most appropriate domain name for your sites.
First, for those who don’t know what a domain name is, it’s simply the web address of your site – espn.com is a domain name, for example. A domain name is an key step in getting set up and online. It’s the first thing your customers will see. You need to make a great first impression. Your potential customers will see your name in many different places:
- Natural Search results such as on Google, Yahoo and Microsoft search
- Video Marketing
- Pay Per Click Advertisements that you run
- Ezines / Newsletters that you publish or run ads in
- Email and Forum Signatures
- Off line advertising such as newspapers, direct mail, business cards or magazines.
- Don’t use excessive dashes in the domain name.
- Don’t use unrelated phrases in the domain name.
- Don’t use too many keywords in the domain name.
- Don’t repeat the primary keyword in the domain name.
- Do use the primary keyword phrase in your domain name.
- Be as specific as possible for your keyword phrase (long tail keyword phrases)
- Place the primary keyword phrase at the beginning of the domain name.
- Include commonly used related phrases in the name like “news”, “tips”, etc
- Use action keywords like “cheap”, “discount”, “buy”, “deals”, “get”, etc.
- Use top level domains like.com,.net,.info,, or.org,
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