Google’s user testing now puts components such as page loading speed, design, and structure to the test when determining the potential ranking of a site. In fact, a 2016 metrics study from Google found that 53% of users would bounce if a page took longer than 3 seconds to load, in turn reflecting the page’s ranking score. The takeaway? Keyword placement is redundant if your UX design is causing users to click off your page in a matter of seconds.
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