rel=next/prev was not found on Google. That’s an error.
In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011.
Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller.
All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit.
Google apologized for the “oversight” a day later.
Also on this day
2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more.
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
2019: But no, this didn’t confirm Google was using engagement metrics in rankings.
2019: Neural matching helped Google better relate words to searches, while RankBrain helped Google better relate pages to concepts.
2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’
2019: The latest upgrades made to Bing around voice, image and answer search.
2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.
2019: The buy reportedly required a minimum $35,000 budget.
2018: Google was able to crawl, index and rank them.
2018: Subscribers would see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
2017: The shortcuts offered quick answers on weather, sports and entertainment info.
2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu.
2014: 33 of 50 participants in a usability study preferred the “clean,” “fresh” and “uncluttered” new version.
2014: You could tell Google you only wanted alerts for specific keyword phrases within a specific region or country or a specific language.
2014: It mocked searchers, Google Doodles, Google Glass and Bing.
2014: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2013: When you searched for [Angel Tompkins], the image shown for her was from a site that appeared to be a spam blog with nude images of people.
2013: Another open letter about how poorly the service was working.
2013: Bing expanded Satori to include more people, places and things.
2012: It would further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers.
2012: Google gave AdWords users a new way to figure out whether their ads are approved, or not, and why.
2012: Enhancements would include broad match modifier, AdCenter Express and more.
2011: An annual study ranked Google the top place for young working professionals to work at.
2011: Google was the No. 1 source of traffic for 26 of the 35 properties analyzed (74%), and Google traffic had increased or stayed the same since last July for 24 of them (69%).
2011: Google implemented changes to Google Partner Search to make it easier for the two parties to get in contact.
2011: This was the first fine/penalty any country had levied against Google over the WiFi data collection.
2011: A Berlin court vindicated Google Street View operation in Germany.
Kadafi, Gaddafi, Qaddafi: In The Age Of Search, News Publications Still Struggle With Libya Leader’s Name
2011: Use the wrong spelling, and your story might go missing. Could search tell us the “right” one?
2011: Google blamed the Chinese government for “politically motivated attacks” that had disrupted Gmail service for some Chinese users.
2011: If approved by US regulators, AT&T would have become the largest wireless carrier by a wide margin.
2011: The company shared a new video, new website, blog posts, and had a national TV appearance on tap.
2008: The reports within the benchmarking feature included visits, pageviews, pages/visits, bounce rates, average time on site and new visits.
2008: Google had implemented this feature as a default on other non-U.S. based search engine home pages but never as the default at Google.com.
2008: LinkedIn, with help from BusinessWeek’s CapitalIQ, added a company directory and related factual information to its business network.
2008: A fascinating inside glimpse into Wikipedia’s finances, and the people responsible for both raising money and spending it. And more.
2008: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2007: Google won the case brought against them by KinderStart over Google downgrading their rankings.
2007: You could add a snippet of code on your site to show off the most popular queries performed by your readers.
2007: Google pushed back on earlier reports of building its own cell phone.
2007: “I’m totally all smiles,” Semel said about Panama.
2007: A quick roundup of some local search news.
2007: Bourdoncle co-founded Exalead with the goal of revolutionizing the search engine software market by providing users with a unified technology platform to access information in the enterprise.
2007: Rebranding itself somewhat as a “community” search engine, PreFound, like others, was trying to build a human-edited layer on top of general (in this case Google) search results.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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