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HomeArchive by category "SEO"

SEO


Nov
11
2019
1:05 am

Brands vs Ads

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would[continue...]


Nov
06
2019
12:52 am

Internet Wayback Machine Adds Historical TextDiff

The Wayback Machine has a cool new feature for looking at the historical changes of a web page. The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time. You can then select between[continue...]


Oct
25
2019
12:06 am

Dofollow, Nofollow, Sponsored, UGC

A Change to Nofollow Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments. Why[continue...]


Sep
14
2019
8:48 pm

New Keyword Tool

Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs click prices lists ad clickthrough[continue...]


Jul
01
2019
3:26 pm

AMP'd Up for Recaptcha

Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage them into manipulating adjacent markets. Embrace. Extend. Extinguish. Imagine taking[continue...]


Jun
18
2019
4:05 pm

What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links[continue...]


Jun
11
2019
3:15 pm

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create[continue...]


Jun
04
2019
2:18 pm

How to Rank New Content Faster

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at[continue...]


May
29
2019
1:53 pm

How to Perform a Thorough SEO Audit in Less Than 3 Minutes

They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and[continue...]


May
22
2019
1:31 pm

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well[continue...]