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Email Marketing

1:34 am

2019 Fall GIF Guide

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can[continue...]

11:01 pm

Should You Use Emojis in Your Subject Line?

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits[continue...]

10:41 pm

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page.  But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for[continue...]

9:18 pm

AWeber Supports AMP for Email!

AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email. With AWeber and AMP, your subscribers won’t have to[continue...]

9:13 am

15+ Best HTML Email Templates to Get People’s Attention in 2019

If emails lie at the heart of your business operations, it’s really important to get them right. Serving up information effectively can make or break your relationship with your readers. What’s helpful here is that it’s really not necessary to build each email from scratch. Not when you have many beautifully crafted HTML email templates[continue...]

7:58 pm

5 Powerful Ways to Drive More Sales Through Email

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling. Then, in the photo on the right, the same guy magically turns into[continue...]

6:22 pm

The #1 Tip for Writing Mobile-Friendly Emails

Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . . And check email. Depending on your audience, as much as 77% of your subscribers may open your[continue...]

4:16 pm

How Long Should an Email Subject Line Be?

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line? To find out,[continue...]

4:06 pm

4 Pre-Built Email Campaigns That You Can Use Right Now!

.copy-the-code-button {top:-6px !important;} Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into superfans, and drive serious results. And it does all of this while you’re busy doing other important things, like running your business or watching Game of Thrones. But there’s one big catch: Your[continue...]

3:59 pm

The 5 Survey Emails That Will Upgrade Your Marketing

There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. Learn about the 5 survey emails that will make your marketing much more effective. AWeber makes it ridiculously easy to send surveys to your audience. We have[continue...]